Brand Senior Associate

THE POSITION

Our roster has an opening with your name on it

We are currently looking for a talented Sr. Brand Associatefor PokerStars Exclusively on FanDuel. In this role, you will help develop and execute integrated marketing campaigns that grow brand affinity, drive differentiation, and increase top-of-mind awareness across various media channels and partnerships. Leveraging consumer insights and market trends, you will contribute to shaping campaign strategy and delivering compelling, on-brand creative that showcases FanDuels's unique advantages.

As a Brand Sr Associate, you will assist in leading end-to-end execution of campaigns and projects, planning processes, timelines, and workflows across internal teams and external partners. Working cross-functionally, you will drive alignment, ensure seamless execution, and support key stakeholder relationships, while leveraging performance insights to continuously optimize and improve campaign effectiveness.

THE GAME PLAN
Everyone on our team has a part to play

• Support the development of brand strategy and campaign planning by analyzing consumer insights, brand positioning, and market trends using first- and third-party data
• Contribute to the development and localization of brand messaging and creative, ensuring it resonates with target audiences in the US and
• With Support of the Sr. Manager, manage end-to-end execution of marketing campaigns and projects, from planning through launch, across initiatives of varying complexity
• Own and maintain the campaign planning calendar, coordinating timelines, milestones, and deliverables across internal teams and external partners
• Collaborate with cross-functional teams (e.g., marketing, creative, product, and analytics) to deliver integrated campaigns aligned with business objectives
• Partner with external agencies and vendors to support the development and execution of high-quality, on-brand creative assets
• Plan and manage workflows across in-house, freelance, and agency partners to ensure efficient and timely delivery
• Establish and maintain clear processes, workflows, and documentation to support effective project execution
• Facilitate clear and consistent communication across stakeholders to ensure alignment, visibility, and accountability
• Proactively identify risks, roadblocks, and inefficiencies, and implement solutions to optimize processes and improve execution
• Track, measure, and report on campaign performance, leveraging KPIs and ROI insights to inform optimizations and share learnings with stakeholders

THE STATS

What we're looking for in our next teammate

• Bachelor's degree and 3+ years of relevant experience working in a brand role
• Proven ability to innovate and create differentiating, proprietary marketing programs to build brand leadership
• Excellent communication skills - comfortable creating and delivering presentations, post-mortem reports, and maintaining historical campaign insights
• Assist in deck building and storytelling, maintaining an archive of past campaign results to inform future strategies.
• Creatively driven thinker, with the ability to incorporate data driven insights
• Experience in building partnerships, and developing both internal and external relationships
• Multi-channel campaign and partnership experience across traditional, digital/social across a local and national footprint
• Strong knowledge of the iGaming landscape a plus
• Able to plan, organize, and prioritize multiple and simultaneous projects and assignments.
• Excellent communication skills, both written and verbal

PLAYER BENEFITS

We treat our team right

We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards. *Benefits differ across location, role, and level.
The applicable salary range for this position is $86,000 - $108,000 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.

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