7+ years managing large-scale paid media campaigns
Experience partnering with growth marketing teams
Knowledge of brand-heavy and digital media platforms
History of managing top-tier media agencies
Fluent in brand health and performance metrics
Excellent communication skills to align diverse teams
Responsibilities
Lead strategy for brand media across digital and offline channels
Partner on full-funnel media strategy with Growth team
Manage brand media budget to balance brand health and acquisition
Guide agencies in developing effective media plans
Collaborate to build audience segmentation strategies
Map impact of brand investments on growth metrics
Benefits
Participation in discretionary annual bonus program
Equity incentive plan eligibility
Generous company benefits program
Travel as required
Full Job Description
In this hybrid role, you will report to a Brand Media & Analytics Lead.
You will:
Lead the strategy and deployment of high-impact brand media across digital (CTV, programmatic video, paid social) and high-visibility offline channels (linear TV, OOH, cinema, local sponsorships) to build market-wide familiarity.
Partner on full-funnel media strategy alongside the Growth team ensuring brand media flights create a high-intent audience pipeline that performance marketing can efficiently retarget and convert into active riders.
Manage and track strategic allocation of brand media budget balancing upper-funnel brand health goals with lower-funnel acquisition needs to maximize overall marketing efficiency.
Guide agency partners in developing media plans that build brand awareness and trust while maintaining the agility precise targeting and frequency caps required for performance-adjacent scaling.
Collaborate with growth and data teams to build unified audience segmentation strategies using first-party data and brand lift insights to feed growth marketing lookalike models.
Work cross-functionally to map how upper-funnel brand investments directly impact downstream growth metrics, including foundational MMM (Mixed media modeling).
You have:
7+ years of experience managing large-scale paid media campaigns with a proven track record of successfully running brand-building initiatives that directly accelerate growth marketing velocity.
Direct experience working hand-in-hand with growth performance or lifecycle marketing teams to pass audiences seamlessly through the consumer journey from awareness to first ride.
Deep operational knowledge of both brand-heavy mediums (Out-of-Home, linear/connected TV, audio) and highly targeted digital platforms (Meta, YouTube, TikTok, programmatic DSPs).
Proven success managing top-tier media planning and buying agencies with the ability to ruthlessly prioritize deliverables negotiate inventory and maintain strict creative standards.
Strong fluency in brand health tracking (awareness consideration trust) coupled with a solid understanding of performance metrics (CAC LTV conversion rates and ROAS).
Exceptional communication skills with a track record of aligning creative teams, product marketing, growth and finance teams around a singular cohesive media narrative.
We prefer:
Prior experience driving integrated marketing for high-density localized marketplaces like ride-hailing micromobility or on-demand delivery networks.
Experience scaling brand media footprint into brand-new geographic territories where localized operational constraints require agile geo-fenced media deployment.
Familiarity with how Media Mix Modeling (MMM) Multi-Touch Attribution (MTA) and matched-market lift testing help prove the economic value of brand media on long-term performance.
An intuitive sense of how to use paid media to overcome consumer skepticism and mainstream a completely novel transit category.
Deep familiarity utilizing Google's advanced enterprise tools (e.g. Display & Video 360 Ads Data Hub YouTube Select) to execute highly sophisticated brand campaigns.
Thrive in a rapidly evolving competitive and regulatory landscape with the capacity to pivot creative assets and media weights on short notice.
Travel:
As required
The expected base salary range for this full-time position across US locations is listed below. Actual starting pay will be based on job-related factors, including exact work location, experience, relevant training and education, and skill level. Your recruiter can share more about the specific salary range for the role location or, if the role can be performed remote, the specific salary range for your preferred location, during the hiring process.
Waymo employees are also eligible to participate in Waymo's discretionary annual bonus program, equity incentive plan, and generous Company benefits program, subject to eligibility requirements.
Salary Range
$177,000-$218,000 USD
About Waymo
Waymo LLC is a self-driving technology development company. It is a subsidiary of Alphabet Inc., the parent company of Google. Waymo develops autonomous driving technology and provides ride-hailing services through its Waymo One program. The company has been testing its self-driving technology on public roads since 2009 and has logged millions of miles of autonomous driving. Waymo has partnerships with several automakers and has been working on developing autonomous trucks for use in logistics.
