Thatgamecompany

Brand Marketing Partner

Thatgamecompany$78K — $145K *
US-AnywhereRemote in United States
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years experience in brand marketing, preferably in a digital-first environment.
  • Demonstrated ability to scale audience growth through innovative strategies.
  • Strong analytical skills to evaluate and optimize campaign performance.
  • Knowledge of audience behaviors on platforms like TikTok, Instagram, and YouTube Shorts.
  • Exceptional writing skills, adaptable to various tones and audiences.
  • Experience managing complex, cross-functional projects from ideation to execution.
  • Familiarity with gaming communities and diverse audience engagement.

Responsibilities

  • Define and implement social and brand strategies for game titles.
  • Launch impactful campaigns to enhance organic reach and audience engagement.
  • Oversee influencer partnerships, from outreach to performance evaluation.
  • Foster vibrant gaming communities across various online platforms.
  • Create compelling content that leverages cultural trends and resonates with audiences.
  • Establish systems and metrics for replicable viral success.
  • Collaborate with cross-functional teams to enhance game narratives.

Benefits

  • Generous paid time off including holidays and winter break.
  • Comprehensive health benefits with no waiting period for coverage.
  • Pet insurance available for employees.
  • Compassionate leave for family caregiving needs.
  • Wellness and work-from-home stipends.
  • 401K plan with company match
  • Mental health resources and support programs available.
  • Employee discounts and access to professional development initiatives.
Full Job Description
Brand Marketing Partner

Remote US & Canada

Our 3rd party publishing team is seeking a Brand Marketing Partner to own how our games reach, resonate with, and grow audiences. You will lead social strategy, creator partnerships, viral campaigns, and community growth across titles we publish - shaping each game's voice and building the systems that make reach repeatable and culturally relevant. This role blends brand storytelling with growth execution: designing campaigns that travel, building creator relationships that matter, and nurturing communities that convert curiosity into lasting connection.

What You'll Do
  • Define and execute growth-oriented social and brand strategies that reflect the unique identity of each game we publish
  • Design and launch high-impact digital and physical campaigns that drive massive organic reach and engagement
  • Lead end-to-end influencer and creator initiatives, from scouting and outreach to production, launch, and performance tracking
  • Build and nurture communities across Discord, Steam, Reddit, TikTok, Instagram, and emerging platforms, turning engagement into genuine connection and measurable growth
  • Create content that travels, from reactive posts and cultural moments to short-form video and campaign tentpoles
  • Build the systems, playbooks, calendars, and metrics that make virality repeatable and learnable
  • Partner cross-functionally with Content, Production, and partner studios to build narratives that expand our games' presence
  • Listen deeply to players and creators, surfacing insights that guide communication strategy and product positioning


Who We Are Looking For
  • Entrepreneurial and self-driven. You thrive in ambiguity, move fast, and build what doesn't exist yet. You are excited about building from 0 to 1
  • Proven track record building and scaling audience growth at a digital-first company
  • Sharp creative instinct paired with analytical discipline. You design campaigns worth sharing and know exactly why they worked
  • Deep understanding of platform mechanics, creator culture, and audience behavior across TikTok, Instagram, YouTube Shorts, and emerging platforms
  • Excellent writing and communication skills with the ability to shift voice across brands, audiences, and moments
  • Experience leading complex, cross-functional projects from concept to launch with precision and accountability
  • Familiarity with gaming communities and their cultures is a strong plus, paired with genuine curiosity for audiences less represented in gaming. Our goal is to expand who games are for
  • Streaming and on-camera communication skills are a plus


Perks:
  • Paid Time Off, Holidays and Two Weeks Winter Break
  • Employees and their dependents get medical, dental, and vision coverage, regardless of their level, tenure, or position within the company. Moreover, these benefits start on the first day of the job-there's no waiting period before they kick in.
  • Pet Insurance for those who need it too.
  • Compassionate leave for employees who needs to take care of their family members
  • Pre-tax wellness stipend
  • Pre-tax work from home stipend
  • Access our savings plan (401K program) with company match
  • Mental health resources including Headspace membership and Employee Assistance Program (EAP)
  • Discount portal for everyday goods and services
  • Employee inclusive and diversity initiatives such as Grow Together
  • Support for personal professional development


We look forward to meeting you!

The salary range for this position is $78,500 USD to $145,000 USD annually, with the opportunity to earn an annual discretionary bonus. This salary range is an estimate, and the actual salary may vary based on the Company's compensation practices. Employees in this position are eligible to participate in the Company's standard employee benefit programs, which currently include the following: medical, dental, vision, 401k, and paid time off.

Our base pay is benchmarked against regional market and industry data and is adjusted to reflect the cost of living in your specific geographic area.

#LI-Remote

About Thatgamecompany

Thatgamecompany is an American video game development company founded in 2006 by University of Southern California students. The company is known for creating games that deliver meaningful, emotional experiences to players. Their games have won numerous awards and have been praised for their unique art style, music, and storytelling. Thatgamecompany's most popular titles include Journey, Flower, and Sky: Children of the Light.
Learn more about Thatgamecompany
Size
100 employees
Industry

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