Job Req ID: 107769
Job Type: Full-time
Work Category: Hybrid Telecommute, Hybrid Telecommute
Sponsorship: Not Available
Compensation: $124,800 - $187,200
Location: Modesto, CA (Requires 3 days per week onsite) or Irving/Dallas, TX (Requires 4 days per week onsite)
A Taste of What You'll Do
As Brand Marketing Manager, Ready-to-Drink, you will help shape the strategy and growth of a high-impact brand. Partnering with senior marketing leaders, cross-functional teams, and agency partners, you will transform consumer, customer, channel, and competitive insights into integrated plans that strengthen brand equity and improve performance.
You will lead the annual business review, influence brand planning, and guide the development of advertising, media, partnerships, commerce programs, and brand activations. You will steward the Brand Universe, creative platform, communications strategy, and consumer experience while ensuring every initiative remains aligned with the brand's objectives and target audience.
Using strong business and financial acumen, you will manage the day-to-day advertising and promotion budget, evaluate marketing effectiveness and ROI, recommend investment trade-offs, and support P&L decisions. You will also identify pricing, portfolio, and go-to-market opportunities that balance near-term profitability with long-term brand health.
Success in this role requires close partnership with sales, sales planning, regional marketing, commerce marketing, distributors, retailers, and subject-matter experts. You will create compelling selling materials, confidently communicate brand plans, gather marketplace insights, and help teams deliver coordinated programs across channels.
You will bring curiosity, ownership, and an innovative mindset to the work. From testing emerging marketing methods to mentoring other brand marketers, you will help build capabilities that support the continued growth of Gallo's Spirits portfolio.
What You'll Need
- Master's degree plus 3 years of marketing, media or communications experience including at least 2 years of Beer or Spirits experience reflecting increasing levels of responsibility; OR Bachelor's degree plus 5 years of marketing, media or communications experience including at least 3 years of Beer or Spirits experience reflecting increasing levels of responsibility; OR Bachelor's degree plus 4 years of Gallo Spirits marketing experience reflecting increasing levels of responsibility; OR Master's degree plus 4 years of Gallo Spirits marketing experience reflecting increasing levels of responsibility; OR High school diploma or state-issued equivalency certificate plus 7 years of marketing, media or communications experience including at least 4 years of Beer or Spirits experience reflecting increasing levels of responsibility.
- Brand management experience.
- Required to travel up to 50% of the time to designated business locations and to support in-market expectations in order to effectively perform essential job responsibilities.
- Knowledge of the on-premise channel.
- Experience managing multiple external agencies/partners across a variety of disciplines including creative, media, PR and experiential.
- Experience owning 360 media plans with robust budgets.
- Strong analytical & financial acumen.
- Ability to influence management, lead cross-functional teams, and work through others.
- Ability to effectively manage competing priorities and operate with a sense of urgency.
- Excellent written & verbal communication skills.
- Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.
- Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description.
How You'll Stand Out
- Master's degree plus 5 years of marketing, media, or communications experience including at least 3 years of Beer or Spirits experience reflecting increasing levels of responsibility; OR Bachelor's degree plus 7 years of marketing, media, or communications experience including at least 3 years of beer or spirits experience reflecting increasing levels of responsibility; OR Bachelor's degree plus 6 years of Gallo Spirits marketing experience reflecting increasing levels of responsibility OR Master's degree plus 4 years of Gallo Spirits marketing experience reflecting increasing levels of responsibility.
- Experience Managing a P&L. Experience working in an agile environment. Solid understanding of 3-tier distribution system. Trained in data systems (IRI/Circana) with the ability to analyze data and translate data into insights.
- Ability to prioritize tasks and guide team in effective delivery of projects. Knows how and when to escalate for Sr manager/director feedback. Exceptional organization and project management skills - Experience managing complex project lists, priorities, and budgets with a focus on building brand equity. Experience training and developing Jr level brand marketers in executing brand and organizational objectives.
- Experience collaborating and influencing internal and external partners, managing large media budgets, writing agency briefs, developing content strategy across integrated campaigns, guiding media agency through National and local plan strategy development and execution, development of paid and organic social content calendars, influencer campaigns, experiential event strategy & execution, as well as earned media (PR) tactic evaluation. Solid understanding of media channel strategies and tactics including TV, social, digital. Demonstrates a genuine desire and passion for the alcohol industry.
To view the full job description, please click here.
Our Benefits & PerksWe are committed to providing competitive compensation, perks, and a culture that supports your well-being. Benefits depend on your work category and may include medical and dental coverage, 401k plans, profit sharing, pet insurance, company holidays, access to an employee wine shop, and more! Additional information will be provided before your first interview.
The Fine Print- The Company does not sponsor for employment-based visas for this position now or in the future.
- We offer a broad salary range to allow for long-term growth. Actual compensation paid within the range will be determined by multiple factors, including, but not limited to, education, experience, knowledge, skills and abilities, internal equity, and alignment with market data. Although we estimate the successful candidate hired into this role will be placed between the entry point and middle of the range, the decision will be made on a case-by-case basis related to these factors. In addition to the salary, this position may be eligible for bonuses, incentive plans, or participate in tasting room tip pools, as applicable.
- This position will be based in the location(s) specified in the job posting with an option for occasional telecommuting. You will be expected to live within a commutable distance.
- It is the Company's policy for job postings to be open to internal candidates for a minimum of 5 days and to external candidates, if applicable, for a minimum of 3 days.
