This position sits with our Swedish Match affiliate.
The Brand Manager works in close coordination with the Sr. Manager (ZYN) and cross-functional partners to lead the development and execution of major product launches (approximately two per year). This role is responsible for end-to-end launch ownership, including core packaging development, launch campaign strategy, and creation of foundational toolkits for indirect retail execution. The Brand Manager ensures launches are on-strategy, on-time, and effectively briefed to the CE&A team for downstream activation.
Your 'day to day':
- Lead end-to-end execution of approximately two major product launches per year, partnering cross-functionally to ensure on-time, on-strategy delivery.
- Own core packaging development for new launches, including design, claims, approvals, and operational handoff.
- Develop the core launch campaign, including positioning, messaging, and foundational creative assets.
- Create and deliver a basic launch toolkit for indirect retail execution and clearly brief handoff to the CE&A team.
- Manage launch budgets, timelines, and key deliverables across internal and external partners.
- Analyze launch performance using sales, distribution, and consumer insights to inform optimization and reporting.
- Support related advertising, POS, digital media, promotional initiatives, and consumer research.
- Contribute to international launch readiness through adaptable brand platforms and toolkits, as needed.
- Other responsibilities as assigned.
Who we're looking for:
- Bachelor's degree in Business or equivalent. MBA strongly preferred.
- 5+ years of experience in Brand Marketing, Product Marketing, or Launch Management within the Consumer Packaged Goods (CPG) industry.
- Experience leading product launches, packaging development, and coordinated campaign execution preferred.
- Strong project management and launch leadership capabilities.
- Demonstrated ability to manage packaging development and creative campaigns.
- Ability to perform under pressure in timeline-driven environments.
- Strong strategic, analytical, and problem-solving skills.
- Highly organized self-starter with ability to manage multiple workstreams.
- Strong communication and presentation skills (Excel, PowerPoint).
- Ability to work cross-functionally and influence without authority.
- Passion for building impactful brands within the PMI US portfolio.
- Authorized to work in the US without sponsorship now and in the future
Annual Base Salary Range: $132,000 - $165,000
What we offer
- We offer a competitive base salary, annual bonus (applicable based on level of position), great medical, dental and vision coverage, 401k with a generous company match, incredible wellness benefits, commuter benefits, pet insurance, generous PTO, and much more!
- We have implemented Smart Work, a hybrid model of working that promotes flexibility in the workplace.
- Seize the freedom to define your future and ours. We'll empower you to take risks, experiment and explore.
- Be part of an inclusive, diverse culture where everyone's contribution is respected; Collaborate with some of the world's best people and feel like you belong.
- Pursue your ambitions and develop your skills with a global business - our staggering size and scale provides endless opportunities to progress.
- Take pride in delivering our promise to society: To improve the lives of millions of smokers.
PMI is headquartered in Stamford, Conn., and its U.S. affiliates have more than 2,300 employees.
PMI has been an entirely separate company from Altria and Philip Morris USA since 2008. PMI's affiliates first entered the U.S. market following the company's acquisition of Swedish Match in late 2022.
Philip Morris International and its U.S. affiliates are working to deliver a smoke-free future. Since 2008, PMI has invested $12.5 billion globally to develop, scientifically substantiate and commercialize innovative smoke-free products for adults who would otherwise continue to smoke with the goal of transitioning legal-age consumers who smoke to better alternatives. In 2022, PMI acquired Swedish Match - a leader in oral nicotine delivery - creating a global smoke-free champion led by the IQOS and ZYN brands. The U.S. Food and Drug Administration has authorized versions of PMI's IQOS electronically heated tobacco devices and Swedish Match's General snus as Modified Risk Tobacco Products and renewal applications for these products are presently pending before the FDA. For more information, please visit www.pmi.com/us and www.pmiscience.com.
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