Philip Morris International

Brand Manager ZYN - Launches

Philip Morris International • $132K — $165K *
Stamford, CT 06902In-Person
Retail & Consumer Goods
5 - 7 years of experience
2 months ago
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business or equivalent; MBA strongly preferred
  • 5+ years experience in Brand Marketing, Product Marketing, or Launch Management in CPG
  • Proven experience leading product launches and managing packaging development
  • Strong project management and leadership skills in launch environments
  • Exceptional analytical, strategic, and problem-solving abilities
  • Highly organized self-starter capable of multitasking
  • Strong communication skills, proficient in Excel and PowerPoint

Responsibilities

  • Lead two major product launches annually, ensuring timely and strategic execution
  • Oversee core packaging development for new launches, including design and approvals
  • Develop and execute core launch campaign strategies with effective messaging
  • Create a launch toolkit for indirect retail execution and brief CE&A team
  • Manage budgets, timelines, and deliverables across partners
  • Analyze launch performance using sales and consumer insights
  • Support advertising and promotional initiatives as well as consumer research

Benefits

  • Competitive base salary and annual bonus
  • Comprehensive medical, dental, and vision insurance
  • 401k with a generous company match
  • Flexible hybrid work model (Smart Work)
  • Inclusive culture with emphasis on collaboration
  • Opportunities for professional development in a global business
  • Wellness benefits and generous PTO
Full Job Description
This position sits with our Swedish Match affiliate.

The Brand Manager works in close coordination with the Sr. Manager (ZYN) and cross-functional partners to lead the development and execution of major product launches (approximately two per year). This role is responsible for end-to-end launch ownership, including core packaging development, launch campaign strategy, and creation of foundational toolkits for indirect retail execution. The Brand Manager ensures launches are on-strategy, on-time, and effectively briefed to the CE&A team for downstream activation.

Your 'day to day':

    • Lead end-to-end execution of approximately two major product launches per year, partnering cross-functionally to ensure on-time, on-strategy delivery.
    • Own core packaging development for new launches, including design, claims, approvals, and operational handoff.
    • Develop the core launch campaign, including positioning, messaging, and foundational creative assets.
    • Create and deliver a basic launch toolkit for indirect retail execution and clearly brief handoff to the CE&A team.
    • Manage launch budgets, timelines, and key deliverables across internal and external partners.
    • Analyze launch performance using sales, distribution, and consumer insights to inform optimization and reporting.
    • Support related advertising, POS, digital media, promotional initiatives, and consumer research.
    • Contribute to international launch readiness through adaptable brand platforms and toolkits, as needed.
    • Other responsibilities as assigned.

Who we're looking for:

    • Bachelor's degree in Business or equivalent. MBA strongly preferred.
    • 5+ years of experience in Brand Marketing, Product Marketing, or Launch Management within the Consumer Packaged Goods (CPG) industry.
    • Experience leading product launches, packaging development, and coordinated campaign execution preferred.
    • Strong project management and launch leadership capabilities.
    • Demonstrated ability to manage packaging development and creative campaigns.
    • Ability to perform under pressure in timeline-driven environments.
    • Strong strategic, analytical, and problem-solving skills.
    • Highly organized self-starter with ability to manage multiple workstreams.
    • Strong communication and presentation skills (Excel, PowerPoint).
    • Ability to work cross-functionally and influence without authority.
    • Passion for building impactful brands within the PMI US portfolio.
    • Authorized to work in the US without sponsorship now and in the future


Annual Base Salary Range: $132,000 - $165,000

What we offer
    • We offer a competitive base salary, annual bonus (applicable based on level of position), great medical, dental and vision coverage, 401k with a generous company match, incredible wellness benefits, commuter benefits, pet insurance, generous PTO, and much more!
    • We have implemented Smart Work, a hybrid model of working that promotes flexibility in the workplace.
    • Seize the freedom to define your future and ours. We'll empower you to take risks, experiment and explore.
    • Be part of an inclusive, diverse culture where everyone's contribution is respected; Collaborate with some of the world's best people and feel like you belong.
    • Pursue your ambitions and develop your skills with a global business - our staggering size and scale provides endless opportunities to progress.
    • Take pride in delivering our promise to society: To improve the lives of millions of smokers.


About Philip Morris International

Philip Morris International Careers

Join the global team at Philip Morris International (PMI), a leading international tobacco company dedicated to innovation and transformation in the industry. At PMI, we offer more than just job opportunities; we provide a platform for professional growth and leadership development in an environment that values diversity and inclusion.

Work You’ll Do

At Philip Morris International, you will be part of a dynamic team that is focused on leading the transformation of the tobacco industry towards a smoke-free future. Engage in innovative work that pushes the boundaries of what is possible in consumer goods. With PMI, you can contribute to industry-leading projects and utilize cutting-edge technology to make a meaningful impact.

Explore Our Diverse Opportunities

Whether you're looking for an internship, ready to start your career, or an experienced professional seeking a leadership role, PMI offers a range of positions to match your skills and ambitions. Explore job opportunities in various fields including research and development, marketing, sales, finance, and more. Each position at PMI is a step towards a future-proof career in a company that prioritizes innovation and leadership.

Grow and Develop with Us

PMI is committed to the growth of its employees. We offer comprehensive benefits and diversity training programs designed to enhance your professional skills and personal development. Our leadership programs foster an inclusive culture that encourages networking and innovation, ensuring that every team member can achieve their career goals.

Be Part of Our Culture

At Philip Morris International, we believe that our strength lies in our diversity. Our inclusive culture welcomes professionals from all backgrounds, empowering them to bring their unique perspectives to our team. Collaboration and respect drive our collective success, making PMI a rewarding place to work.

Join Our Team

Ready to advance your career at Philip Morris International? Search open positions that match your skills and interests. We are always hiring creative, curious, and motivated individuals who are ready to drive innovation in our industry. Prepare your resume, sharpen your interview skills, and become part of a company that’s leading change.

Stay Connected

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Philip Morris International Careers

Discover the opportunities waiting for you at PMI. Join us in making history in a company where your career is as important to us as it is to you. Explore, innovate, and grow with Philip Morris International.
Learn more about Philip Morris International
Size
69,600 employees
Market Cap
$157.8 billion
Industry
Food & Beverages
Net Income
$8 billion
Founded
1900
5 Year Trend
+3.3%
Revenue
$28.6 billion
NASDAQ
PM
* Ladders Estimates

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