Position Summary:
The
Brand Manager will lead brand management and innovation function for the Samyang & MEP brands.
Key Responsibilities:
Strategic Product Management
- Develop and lead an annual strategic plan to deliver against brand/s objectives.
- Lead brand and market expansion efforts for a brand/s in the better-for-you food space.
- Develop and execute the product strategy and roadmap, ensuring alignment with Samyang's overall business goals.
- Own the P&L for assigned product lines, balancing profitability with competitive positioning.
Innovation and Development
- Identify market opportunities and gaps to drive innovation and differentiation in instant meals, sauces, and complementary products.
- Oversee the product development lifecycle, ensuring adherence to quality, cost, and timeline objectives.
- Build Innovation roadmap and Collaborate with HQ team, operations, and supply chain teams to deliver innovative and scalable products.
Consumer and Market Insights
- Conduct deep dives into market data, consumer trends, and competitive intelligence to inform product decisions.
- Utilize tools like Nielsen, IRI (Circana), and consumer research to effectively manage the business, provide recommendations and uncover opportunities.
- Act as a voice of the customer, advocating for consumer needs and preferences in product development.
Team and Cross-Functional Leadership
- Lead, manage and develop a brand marketing team (1-2 head count)
- Partner with marketing to develop go-to-market strategies, packaging, and messaging that resonate with target consumers.
- Work closely with sales teams to align product strategies with customer needs and retail requirements.
- Lead cross-functional teams in managing complex projects, ensuring all stakeholders meet their deliverables.
Performance Optimization
- Monitor product performance metrics, including sales, margin, market share, and customer satisfaction.
- Lead initiatives to optimize underperforming products or leverage successful launches for broader market penetration.
- Develop and present post-launch evaluations and recommendations to senior leadership.
Requirements:
- 5-10 years combined marketing experience in top tier CPG companies, AND small/entrepreneurial organizations
- CPG Food & beverage experience is highly preferred, especially in better for you products, but not required if the candidate has experience in top-CPG non-food firms (P&G, Unilever, Colgate, Clorox etc)
- New product development, commercialization and launch experience in retail is mandatory
- Must have people management experience - managed a minimum of 1 person
- Highly analytical with proficiency analyzing, and making recommendations based on consumption (IRI) and shipment data
- Experience managing integrated marketing campaigns including paid, organic, shopper, influencer
- Experience driving demand and expansion for products and partnering with sales in retail (mass, grocery, club, convenience) and DTC
The base salary for this position is between $100,000.00 and $130,000.00 per year. Actual compensation will depend on a variety of factors, including qualifications, experience, and location. This position may also be eligible for additional compensation and benefits, including an annual incentive bonus, medical/dental/vision insurance, life insurance, PTO/FTO, and a 401(k) plan with company match.
