Brand Manager (Outdoor Living Products)
Architectural Products Group
Atlanta, Georgia, United States
Job ID: 526043
Job SummaryOldcastle APG, a leading provider of outdoor living solutions in North America with an award-winning product portfolio that enables customers to Live Well Outside, is seeking a Brand Manager of portions of our Outdoor Living portfolio across Oldcastle APG. These responsibilities include the development of breakthrough marketing plans and activations that create brand love, deliver marketing results, and business impact for Oldcastle APG brands such as Catalyst Fence Solutions and RDI Railing.
The Brand Manager is someone who has successfully led a brand project and delivered results by forging connections with new audiences and strengthening relationships with existing customers. The ideal candidate is an accomplished marketing leader, possessing sharp strategic and creative instincts. As the #1 outdoor living solutions manufacturer in North America, this role will work with a diverse set of business leaders and be able to successfully translate concepts to action and influence.
Job Location- This position is hybrid and located at our Corporate office in Atlanta, GA.
Job Responsibilities - Leads brand architecture, providing leadership and ensuring consistent brand expression across all touchpoints for select outdoor living brands. Maintain and innovate brand guidelines, including style guides, messaging frameworks, and creative standards to meet the needs of each brand.
- Develop and execute comprehensive brand marketing strategies that drive business growth and enhance brand equity across select outdoor living portfolio.
- Conduct market research and competitive analysis to identify trends, understand consumer behavior, and inform strategic decisions within the concrete and masonry space.
- Set strategic direction for brand positioning, target audience definition, and value proposition for each brand within the portfolio.
- Guide product strategy and innovation by translating market insights and consumer needs into actionable recommendations, with particular focus on concrete and masonry applications.
- Lead the development and execution of go-to-market strategies for new products and collections.
- Develop and implement integrated marketing campaigns across various channels (digital, social, print, experiential). Identify and prioritize the most effective marketing channels to reach target audiences for both professional and DIY segments.
- Manage and optimize marketing budgets, ensuring efficient allocation of resources across the portfolio.
- Collaborate with cross-functional teams (product, sales, marketing, etc.) to ensure seamless and impactful launches.
- Build and maintain strong relationships with internal and external stakeholders, including agencies, partners, and senior leadership.
- Leads the strategy, planning, execution, and measurement of marketing campaigns across various channels, including digital, social media, print, and events.
- Develops and executes integrated marketing campaigns that support specific product lines within the Fence & Rail portfolio.
- Manages the development of high-quality brand content, including website copy, brochures, videos, and social media posts.
- Conducts market research and competitive analysis to identify opportunities and inform campaign strategies.
- Manages marketing budgets effectively and ensures campaigns are delivered within budget constraints.
- Manages multiple projects simultaneously, ensuring timely delivery and meeting deadlines.
- Works closely with cross-functional teams, including sales, product development, and communications, to achieve marketing objectives.
- Presents campaign strategies and results to all levels of the organization with priority focus at the Sales and Operations leadership level.
Job Requirements - 5+ years of demonstrated ability in a mix of marketing, branding, product strategy and other go-to-market strategy roles.
- Bachelor's degree or equivalent experience in marketing, communication, business, or related field.
- Experience in building materials, construction, or related industries preferred.
- Analytical problem solver building strong financial models and analyzing business cases (market sizing, new offerings, P&L impact).
- Ability to navigate a complex, matrixed environment with finesse.
- Excellent communication with the ability to craft a vision and bring others along.
- Problem-solving ability to develop actionable insights from complex data and organize people to creatively solve sophisticated business challenges.
- Proficient organizational and time management skills to work efficiently without compromising quality. Exceptional attention to detail and multi-tasking capabilities.
- Team-player mentality with an openness to receive and execute feedback, collaborative approach to working with cross-functional partners.
- Excellent presentation skills and the ability to communicate confidently and professionally.
- Ability to travel up to 15% as needed.
What CRH Offers You- Highly competitive base pay
- Comprehensive medical, dental and disability benefits programs
- Group retirement savings program
- Health and wellness programs
- An inclusive culture that values opportunity for growth, development, and internal promotion
