The Brand Manager will lead and manage key aspects of siggi's brand within Lactalis US Yogurt's (LUSY) portfolio. This position will drive the development and execution of brand strategies that enhance siggi's brand equity and market presence. The Brand Manager will report to Brand Director.
From your
STORY to ours
- Lead annual and long-term brand plans to meet company objectives of market share, volume sales, cash-flow, and contribution margin.
- Responsible for brand Profit and Loss (P&L) and comprehends the essential levers to increase profitability over time.
- Acts as a custodian of consumer insights, competitive landscape, and data analytics to build, measure, track, and if necessary, shift brand strategy to stay true to financial goals.
- Responsible for brand advertising activities, renovation, and innovation:.
- Manages cross-agency relationships, including media, PR, creative, and independents to see through the execution of brand campaigns.
- Collaborate with Research and Development (R&D, consumer insights, manufacturing, engineering, sales, and finance to take innovation projects from concept to reality
- Translate brand objectives into channel specific programs and executions.:
- Own end- to- end business processes with cross functional partners.
- Collaborate with omni-channel marketing and Headquarter (HQ) sales to guide segment and account specific programs to drive demand and relevance with consumers and customers.
- Provide field sales with the tools and materials they need to achieve sales targets.
- Perform in-depth analysis and reporting of multi-channel marketing, promotional campaigns and programs to optimize their performance.
- Responsible for personnel management of an assistant brand manager and providing leadership, direction and mentoring to the team.
- Perform other duties as assigned.
Requirements
From your
EXPERTISE to ours
- Bachelor's degree is required. Master's degree is preferable.
- 5+ years Brand/Product experience with consumer goods company required.
- Must have strong leadership, business, creative and analytic skills.
- Consumer marketing experience with a natural product and/or food company is a plus.
- Ability to prioritize and meet deadlines within specified time constraints and adapt to the unexpected.
- Experience working on new product development and launch.
- Proven knowledge of consumer advertising and promotion techniques.
- Experience working with syndicated data sources (IRI/Neilsen) to make informed decisions.
- Advanced understanding and successful application of consumer research and analysis.
- Strong verbal and written communication and presentation skills.
- Strong computer skills, including Word, Excel, and PowerPoint.
- Ability to operate in a team environment with a "can do" attitude.
At Lactalis, we offer a comprehensive Total Rewards Program with a variety of affordable benefits and coverage options. We support insurance costs significantly, contribute generously to retirement plans, and offer Paid Time Off from day one. We are committed to your professional growth, providing training and development opportunities, including Education Reimbursement. Join us and grow your career.
