Brand Manager Jack Daniel's Flavors

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Meaningful Work From Day One
Join the Jack Daniel’s Brand Team as Brand Manager for Flavors! The Brand Manager for Jack Daniel’s Flavors will develop and execute annual brand plans designed to drive growth while keeping the consumer at the center of everything we do. This role works closely with cross-functional teams and key partners to deliver on brand and business objectives, ensuring Jack Daniel’s Flavors continues to thrive in a competitive market. This is an exciting opportunity to contribute to one of the most iconic brands in the world. 

What You Can Expect

• Lead the development and execution of the annual strategic brand plan, aligning with long-term brand strategies and defining how Jack Daniel’s Flavors will recruit consumers, increase trial and repeat, and deliver profitable growth across established expressions and innovation.

• Lead the development of innovative brand-building platforms and programs to support the annual brand plans

• Write clear, actionable briefs aimed at solving brand and business challenges

• Manage agency partners within an integrated agency team, setting clear Flavors business priorities and strategic guardrails. Evaluate connected recommendations and ensure partners deliver the tools needed to execute annual brand plans in alignment with the broader Jack Daniel’s Family strategy.

• Manage the Jack Daniel’s Flavors budget and P&L, prioritizing investments against brand and business goals. Make clear resource trade-offs so the strongest growth opportunities are sufficiently funded, and assess results to improve the efficiency and effectiveness of future investment.

• Collaborate with cross-functional teams, including Commercial and Customer Marketing, to translate brand priorities into executable market and customer plans. Align on priority markets, activation timing, tools and brand and commercial funding responsibilities to drive brand growth and achieve business objectives.

• Partner with the Insights Team to turn market research, competitive analysis and consumer insights into actionable brand decisions. Build a clear understanding of the consumer, competition and category to identify priority audiences and occasions, understand choice and switching behaviors, and shape programs that drive trial and repeat.

• Partner with the Brand Manager - Media for oversight of paid & owned media

• Co-lead (w/ Brand Manager - Media) and coordinate all paid and owned media channels to support annual communication and business goals, including comms brief development; remit includes paid media, influencer, email/CRM, social & website

• Guide the creation and oversight of advertising creative and content strategies to ensure the right content is on the right platform, for the right consumer, at the right time.

• Oversee media performance, measurement, and annual brand learning agendas, to ensure alignment with comms goals and drive accountability to paid & owned media investments

• Collaborate with our agency partners to create holistic communication plans across all consumer touchpoints

• Manage existing and new product line extensions, ensuring successful market entry

• Work with internal teams to optimize creative and commercial efficiencies

• Oversee the development of the Associate Brand Manager, balancing hands-on coaching with increased project ownership

What You Bring To The Table

• Minimum of 7 years of experience in brand management or marketing in a consumer packaged goods environment preferably in the spirits or beverage alcohol industry with a proven track record of developing and managing brand plans.

• Demonstrated commitment and ability to lead and develop others (preference for experience leading direct reports)

• Ability to inspire and lead teams to achieve goals

• Experience managing external agency partners

• Strong analytical skills, including the ability to interpret consumer, competitive and commercial data such as takeaway, distribution and velocity, and translate insights into actionable goals and recommendations on growth priorities and program effectiveness.

• Strong verbal and written communication skills 

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Working Arrangement

In-office at the Brown-Forman Louisville, Kentucky Corporate Headquarters Monday to Thursday, with flexibility to work remotely on Fridays.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.#LI

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