Now Brewing - brand manager I, Global Coffee Alliance! #tobeapartnerIn 2018, Nestlé and Starbucks created the Global Coffee Alliance in which Starbucks granted Nestlé exclusive licensing rights for the At Home Coffee business and leverage Nestle's global footprint to bring Starbucks coffee to homes around the world.
In this role, you will help shape the future of Starbucks At Home Coffee, representing the Starbucks brand and partnering closely with Nestlé to drive growth across key CPG coffee platforms. You will drive platform performance leading near-in innovation, packaging, and marketing initiatives that bring the Starbucks brand to life through new, seasonal, and existing products enjoyed by consumers at home.
As a brand manager I, you will...
- Serve as a Starbucks brand steward across the Global Coffee Alliance, partnering with Nestlé to shape product, packaging, marketing and channel execution that strengthens the Starbucks brand and delivers against business objectives.
- Lead near-in innovation and product pipeline development, including seasonal offerings and product or packaging changes, translating consumer and business opportunities into initiatives that drive growth and strengthen the portfolio.
- Drive platform performance by monitoring consumption, financial results, and in-market KPIs, identifying risks and opportunities and translating insights into clear recommendations for leadership and cross-functional partners.
- Own assigned product platforms and support the development of strategies to deliver current business objectives and future growth, using consumer, category, sales, and financial insights to identify opportunities and inform recommendations.
- Lead cross-functional workstreams from strategy through execution, aligning internal Starbucks teams and external Nestlé partners around objectives, deliverables, timelines, and key decisions.
We'd love to hear from people with:
- Progressive experience in product or brand management, 5-7 years
- Project leadership in a cross-functional environment, 5-7 years
- Progressive experience leading the development and implementation of new or existing products and category strategies
- Ability to communicate clearly and concisely, both orally and in writing
- Ability to leverage data and insights to inform actions that will develop a brand
- Able to work in a matrix environment and to collaborate cross-functionally and cross-culturally
- Strong interpersonal skills
- Ability to work both independently and as part of a team
- Ability to manage through ambiguity
- Ability to balance multiple priorities and meet deadline
- CPG experience preferred
- MBA preferred
As a Starbucks partner, you (and your family) will have access to medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits. Partners have access to short-term and long-term disability, paid parental leave, family expansion reimbursement, paid vacation from date of hire*, sick time (accrued at 1 hour for every 25 hours worked), eight paid holidays, and two personal days per year. Starbucks also offers eligible partners participation in a 401(k) retirement plan with employer match, a discounted company stock program (S.I.P.), Starbucks equity program (Bean Stock), incentivized emergency savings, and financial well-being tools. Additionally, Starbucks offers 100% upfront tuition coverage for a first-time bachelor's degree through Arizona State University's online program via the Starbucks College Achievement Plan, student loan management resources, and access to other educational opportunities. You will also have access to backup care and DACA reimbursement. Starbucks will comply with any applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, and in accordance with its plans and policies. This list is subject to change depending on collective bargaining in locations where partners have a certified bargaining representative. For additional information regarding partner perks and more detailed information about benefits, go to starbucksbenefits.com .
*If you are working in CA, CO, IL, LA, ME, MA, NE, ND or RI, you will accrue vacation up to a maximum of 120 hours (190 in CA) for roles below director and 200 hours (316 in CA) for roles at director or above. For roles in other states, you will be granted vacation time starting at 120 hours annually for roles below director and 200 hours annually for roles director and above.
The actual base pay offered to the successful candidate will be based on multiple factors, including but not limited to job-related knowledge/skills, experience, geographical location, and internal equity. At Starbucks, it is not typical for an individual to be hired at the high end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate.
We believe we do our best work when we're together, which is why we're onsite four days a week.
Join us and inspire with every cup. Apply today!