About the Role - Lead the development and execution of brand strategies, annual plans, innovation initiatives, and marketing campaigns for the Puck brand in Canada.
- Own the end-to-end management of key brand initiatives, from identifying consumer and category opportunities through to execution and performance evaluation.
- Drive growth by translating consumer, category, and market insights into actionable strategies and recommendations.
- Lead the execution of the annual marketing plan for Arla Pro, developing activation programs, customer-facing materials, and go-to-market initiatives that support commercial growth.
- Manage agency partners and collaborate closely with Sales, Commercial Excellence, Finance, Operations, Insights, and external stakeholders.
- Serve as the primary Canadian marketing contact for global Puck stakeholders.
- Monitor business performance, marketing effectiveness, competitive activity, and market trends.
- Manage marketing budgets and investments to maximize impact and ROI.
- Build compelling business cases and recommendations that influence decisions and support long-term brand growth.
Who Are You? You're an ambitious marketer who's ready for broader ownership and greater influence. You combine strong analytical thinking with creative problem-solving, enjoy turning insights into action, and thrive in fast-paced, collaborative environments. You bring a university degree in Marketing, Business, or a related field, along with 3-5+ years of progressive brand management experience within a leading CPG or FMCG organization. You've played an active role in developing and executing annual brand plans, innovation initiatives, and integrated marketing campaigns, and you understand how to connect marketing strategies to business performance. Comfortable working with syndicated data sources such as Nielsen, Circana, Kantar, or similar tools, you're able to translate insights into clear recommendations and action plans. Above all, you're highly organized, collaborative, and proactive, with a strong sense of ownership and an entrepreneurial mindset that drives you to deliver results.
What Makes You Successful Success in this role comes from a combination of curiosity, ownership, and a growth mindset. You're ready to take the next step from supporting brands to leading them, combining strategic thinking with a willingness to roll up your sleeves and execute. You thrive in dynamic environments where priorities evolve, enjoy finding opportunities where others see challenges, and are constantly looking for ways to improve performance. You build strong relationships, influence effectively across teams, and bring the energy, initiative, and accountability needed to drive brands and businesses forward.
What do we offer? The pay range for this position is $95,000-$110,000; in determining the pay for the position, we take into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.
Application and contact This posting is to fill a current vacancy.
Interested and qualified candidates are invited to submit their resume.
While we appreciate all resume submissions, only those selected for an interview will be contacted.
Shape the Future of DairyArla is a global leader in the dairy industry, committed to enabling good food choices that make life better, providing people with nourishment, while taking care at every step to ensure Arla is a choice they can feel good about. If you are looking to shape the future with an ambitious global cooperative that truly cares about your growth, where everyone feels valued and empowered, and collaboration is the core of culture, Arla is a choice you can feel good about.
#LI-MAZER
Ref. 111710
null
