Bachelor's degree in Marketing, Business, or related field preferred.
5+ years of brand, integrated, or consumer marketing experience, specifically in the cannabis industry.
Proven ability to manage multiple launches and campaigns with attention to detail.
Strong cross-functional leadership and relationship-building skills.
Experience with NPD, commercialization, and go-to-market planning is preferred.
Familiarity with paid media, CRM, eCommerce, and retail marketing.
Strong analytical skills and commercial acumen.
Responsibilities
Own brand stewardship and translate strategy into actionable workplans.
Build and manage the integrated marketing calendar for campaigns and product launches.
Lead product launches and integrated campaigns from brief to execution.
Serve as the connector across marketing and cross-functional partners.
Ensure launch readiness by identifying risks and aligning teams.
Develop brand training and launch materials for various teams.
Act as a quality gate for brand execution and asset deployment.
Collaborate with Performance Marketing on media planning and activation.
Utilize market insights to identify brand opportunities and actions.
Partner with Trade Marketing to ensure consistent execution of brand strategy.
Manage brand budgets and assess campaign performance for actionable insights.
Support brand expansion and licensing initiatives with external partners.
Communicate priorities and performance clearly to leadership and stakeholders.
Benefits
Comprehensive health and wellness programs.
Opportunities for professional development and training.
Flexible work arrangements.
Collaborative and inclusive company culture.
Employee discounts on products.
Full Job Description
Description
JOB SUMMARY
Reporting to the EVP of Marketing, the Brand & Integrated Marketing Manager is a hands-on operator responsible for day-to-day stewardship of AWH's brand portfolio and translating strategy into high-quality execution. The role owns the integrated marketing calendar, launches, brand training and cross-functional coordination across Marketing, Retail, Wholesale, Loyalty/CRM and Commercialization. The ideal candidate is a strong executor and relationship builder with cannabis industry knowledge, media fluency, sound commercial judgment and a high bar for quality and follow-through.
PRIMARY RESPONSIBILITIES
Own day-to-day brand stewardship across the portfolio, translating enterprise brand and portfolio strategy into clear priorities, workplans and execution.
Build and manage the integrated marketing calendar across campaigns, product launches, retail/wholesale activations, content, media and key cross-functional initiatives.
Lead product launches and integrated campaigns from brief through execution, including objectives, target, channel plan, asset needs, timing, readiness, activation and measurement.
Serve as the day-to-day connector across multiple marketing and XF partners, ensuring clear ownership, handoffs and timelines.
Own launch readiness for NPD/commercialization, proactively identifying risks, resolving gaps and keeping teams aligned through launch and post-launch support.
Develop and maintain brand training and launch materials for Retail, Wholesale, Trade and partner teams, ensuring consistent understanding and execution of brands and products.
Act as a quality gate for brand execution, ensuring assets, messaging, campaigns and customer-facing materials meet brand standards before deployment.
Partner with Performance Marketing and agencies on paid media planning, asset needs, activation and performance, ensuring brand and media plans work as one integrated program.
Use consumer, category and market insights to identify brand, portfolio and activation opportunities and translate them into action.
Partner with Trade Marketing and Wholesale/Sales to translate brand strategy into market and account programs, with Trade owning execution and Brand ensuring consistency.
Manage assigned brand budgets and partner with Performance Marketing to assess campaign performance, ROI and KPIs; translate results into clear next actions.
Support brand expansion and licensing initiatives by translating brand standards, positioning, training and launch requirements for external partners.
Communicate priorities, status, risks and performance clearly to leadership and cross-functional stakeholders; use AI-enabled tools to improve speed and scalability while maintaining strong judgment and brand standards.
JOB REQUIREMENTS
Bachelor's degree preferred, ideally in Marketing, Business or a related discipline.
5+ years of progressive brand, integrated or consumer marketing experience, including direct experience in the cannabis industry.
Manage multiple concurrent launches, campaigns, deadlines and stakeholders with strong attention to detail and executional quality.
Excellent cross-functional leadership and relationship skills; able to influence without authority, create clarity and hold teams accountable while remaining collaborative.
Experience with NPD, commercialization, go-to-market planning and launch management strongly preferred.
Working knowledge of paid media, CRM, eCommerce and retail marketing, with the ability to connect channels into an integrated plan.
Strong commercial acumen and analytical skills, with comfort using performance data and consumer/market insights to make decisions.
Hands-on, self-directed working style with urgency, strong organization, judgment and follow-through.
High personal bar for quality and consistency; willing to challenge work, identify gaps and drive improvements before execution.
Strong communication skills; able to simplify complex workstreams and clearly communicate status, risks and decisions.
Experience managing creative and/or media agency partners; proficiency with AI tools, PowerPoint, Excel and Monday.com.
PHYSICAL REQUIREMENTS
Continuously: Hearing; visual acuity
Frequently: Sitting; standing; walking; talking; repetitive use of hands/arms
Occasionally: Bending over; reaching overhead; pushing or pulling; grasping; subject to noise; lifting and carrying up to 25 lbs.
Not Applicable: Crawling; climbing; crouching; kneeling; balancing; repetitive use of legs; eye/hand coordination; fine manipulation; lifting or carrying over 25 lbs.
