Brand Calendar Planning Manager - Dunkin

Inspire Brands, Inc. • $92K — $137K *
Boston, MA 02115In-Person
Food & Beverages
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 4-Year Degree in Marketing, Business or related field.
  • 5-7 Years in Brand marketing or integrated marketing.
  • Strong understanding of marketing channels.
  • Exceptional cross-functional leadership skills.
  • Proven ability to influence without direct authority.
  • Extensive experience in strategic briefing.
  • Strong organizational skills to manage multiple tasks.

Responsibilities

  • Own and maintain the holistic marketing calendar for campaigns and brand moments.
  • Translate brand strategy into clear, actionable briefs for teams.
  • Lead day-to-day cross-functional alignment and workflow.
  • Ensure communication aligns teams against shared objectives.
  • Support management of the ad fund to align investments with priorities.

Benefits

  • Opportunity to influence brand strategy implementation.
  • Engage in cross-functional teamwork and leadership.
  • Experience in a fast-paced, matrixed organization.
  • Development of communication and stakeholder management skills.
Full Job Description
The Manager of Calendar Planning owns the translation of brand strategy into a cohesive, executable marketing calendar. This role ensures every initiative has a clear job to be done, aligns cross-functional teams against shared priorities, and drives seamless execution from concept through launch. They serve as the connective tissue across teams - bringing clarity, structure, and momentum to how marketing work gets done.

Responsibilities:

  • Marketing Calendar Stewardship: Owns and maintains the holistic marketing calendar across campaigns, LTOs, partnerships, and brand moments. Ensures the calendar reflects strategic priorities, sequencing, and evolving business needs.


  • Briefing & Strategic Translation:Translates brand strategy into clear, actionable briefs that define the "job to be done" for cross-functional teams. Ensures alignment on objectives, target audience, channel roles, and success metrics from the start.


  • Cross-Functional Orchestration: Leads day-to-day cross-functional alignment, including stand-ups and workflow coordination. Directs conversations behind the scenes to surface priorities, remove blockers, and maintain forward momentum.


  • Communication & Alignment: Serves as the central point of communication across teams to ensure alignment against a shared agenda and "why." Tailors messaging and approach based on audience, context, and stakeholder needs.


  • Budget & Prioritization: Supports management of the ad fund to ensure investments align with strategic priorities. Helps translate prioritization decisions into clear executional support across channels.


Requirements:
  • 4 Year Degree in Marketing, Business or related field
  • 5-7 Years of experience in Brand marketing, integrated marketing, or related field

  • Strong understanding of marketing channels and how they work together


  • Exceptional cross-functional leadership and relationship management skills


  • Strong situational leadership skills; able to adapt approach based on stakeholders and context


  • Proven ability to influence without direct authority


  • Extensive experience in strategic briefing


  • Strong organizational skills with the ability to manage multiple workstreams simultaneously


  • Excellent communication and stakeholder management skills


  • Experience in fast-paced, matrixed organizations preferred


Salary: $92, 821 - $137,513 per year

The salary range above represents the low and high end of the salary range for this position. Actual placement within this range will vary based on various factors including but not limited to experience, education, training, and location.

About Inspire Brands, Inc.

Inspire Brands, Inc. Careers

Joining Inspire Brands, Inc. presents a prime opportunity to be part of a diverse team of professionals dedicated to pioneering innovations in the food and beverage industry. Inspire Brands, Inc. stands out as a leader in creating dynamic dining experiences and is renowned for its commitment to excellence and growth.

Explore Job Opportunities

Inspire Brands, Inc. offers a variety of job opportunities that cater to a range of skills and interests. From leadership positions that shape the strategic direction of the company to entry-level roles that build professional foundations, there is a place for every ambitious individual. Explore open positions that align with your career aspirations and skills.

Internship Programs

Kickstart a career with Inspire Brands, Inc. through robust internship programs designed to foster skills and offer real-world experience in a supportive environment. Internships are a gateway to full-time employment and provide invaluable industry exposure.

Professional Growth and Development

Inspire Brands, Inc. is committed to the professional growth of its team members. With comprehensive training programs, including leadership development and diversity training, employees are equipped to excel in their roles and advance their careers. The company supports obtaining industry-recognized certifications and continuous learning.

Culture and Benefits

The culture at Inspire Brands, Inc. is built on a foundation of innovation and teamwork. Employees enjoy a range of benefits designed to support both their professional and personal lives. Benefits include health and wellness programs, competitive compensation packages, and flexible working conditions that underscore the company’s commitment to employee well-being.

Hiring Process

The hiring process at Inspire Brands, Inc. is designed to be transparent and engaging. Candidates can expect a thorough interview process where they can showcase their skills and learn about the company’s values and opportunities for career advancement. Tips for crafting an effective resume and succeeding in interviews are available through the company’s career blog.

Networking and Career Advancement

Inspire Brands, Inc. encourages networking within the industry, offering employees opportunities to connect with leaders and peers through professional groups and company events. These interactions often lead to innovative ideas and career advancement.

Join the Inspire Brands, Inc. Team

Search for available positions that match your skills and interests. Inspire Brands, Inc. looks for passionate, curious, creative, and solution-driven team players. Start the journey to a rewarding career with Inspire Brands, Inc. and help shape the future of dining experiences globally.

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Learn more about Inspire Brands, Inc.
Industry
Food & Beverages
* Ladders Estimates

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