5-7 years experience in content marketing, brand management, or a related field
Proven track record of building content teams or operations from scratch
Strong understanding of AI tools for content creation and strategy
Exceptional editing and storytelling skills tailored for diverse audiences
Expertise in content distribution across various channels and platforms
Established relationships in PR and media for effective outreach
Ability to connect content efforts to business outcomes, particularly pipeline growth
Responsibilities
Own and develop Parker's comprehensive content strategy across multiple channels
Establish and manage the editorial processes, including workflow and standards
Create and implement a video content strategy targeting social platforms
Distribute content effectively to engage the right audience in relevant communities
Build and maintain Parker’s owned community spaces for customer engagement
Source and produce authentic customer stories to aid in sales efforts
Lead PR initiatives to enhance Parker’s visibility and credibility
Benefits
Competitive base salary plus bonus structure
Early-stage equity opportunities
Health, dental, and vision coverage
Flexible PTO and a remote-friendly work environment
Support for career development and internal advancement
Culture centered around collaboration, creativity, and impact
Full Job Description
About The Role:
As Brand & Content Lead, you'll build Parker's voice from the ground up. Digital-first online brands spend before they earn - on ads, inventory, and vendors - and most financial tools weren't built for that reality. Parker was. We're the only finance platform giving brands true rolling 60-day terms on every transaction, plus bill pay, treasury, and real-time profitability in one place. Now we need someone to tell that story - across every channel, in every format, to every founder and finance leader who needs to hear it.
What You'll Do:
Own Parker's content strategy end to end - blog, newsletter, social, and video - building the system that turns our product advantages into a brand people actively seek out
Build the editorial operation from scratch - the calendar, workflows, standards, and tooling that lets great content ship consistently
Develop and execute a video content strategy across YouTube, TikTok, and LinkedIn - from concept through production
Own content distribution - ensuring every piece of content reaches the right audience through the right channels, including seeding and building presence in existing communities on Reddit, Slack, Discord, and Facebook where founders and operators already congregate
Build and launch Parker-owned community spaces - a subreddit, Slack group, or equivalent - that give our customers and prospects a home to connect, share, and engage with the brand
Source and produce customer stories, case studies, and spotlights that show real outcomes - cash saved, inventory financed, brands scaled - and turn them into proof points that move deals forward
Own PR from scratch - secure media placements, podcast appearances, speaking opportunities, and press coverage that build Parker's credibility with our target audience
Build relationships with journalists, podcast hosts, and industry voices covering eCommerce, DTC, and fintech
Track content performance, PR impact, and community growth against metrics that tie directly to brand awareness, inbound interest, and pipeline contribution
Success Looks Like:
A distinct Parker voice that founders and finance leaders recognize, trust, and come back to
High-quality content and video shipping consistently at pace
A thriving owned community and an active presence in the spaces where our customers already spend time
PR placements that put Parker in front of the right audiences at the right moments
Customer stories that sales actually uses because they're specific, credible, and move deals forward
Measurable growth in organic reach, inbound interest, and content-attributed pipeline
What We're Looking For:
You've built from scratch - you've stood up a content operation where there wasn't one. You know the difference between running a team and building the machine
You've created something people seek out - a brand, publication, newsletter, or community with a real audience and distinct voice
You're AI-native - you've used AI to fundamentally change how content gets made, you have a strong opinion on where this is headed, and you're already building toward it. But you'd never outsource taste to a tool
You're a strong editor and storyteller - you can take a complex financial concept and make it land for a founder scrolling LinkedIn at midnight
You understand distribution as well as creation - you don't just make great content, you know how to get it in front of the right people
You have a nose for PR - you know how to pitch a story, who to pitch it to, and how to turn a product moment into a media moment
You think in systems - repeatable playbooks, not one-off campaigns
You tie content and PR activity to outcomes that matter, including pipeline
Nice To Haves:
Experience in fintech, B2B SaaS, or digital-first / eCommerce brands
Existing relationships with journalists, podcasters, or creators covering eCommerce, DTC, or fintech
Hands-on video production or creative direction experience
Experience building or moderating online communities on Reddit, Slack, Discord, or similar platforms
Familiarity with the financial challenges facing online brands - cash flow, working capital, margins
Compensation & Perks:
Competitive base salary + bonus
Early-stage equity
Health, dental, and vision insurance
Flexible PTO and remote-friendly setup
Career development support and internal growth opportunities
A collaborative, founder-facing culture that values impact and creativity
