Amazon

Brand Analytics Manager, Brand Innovation Lab

Amazon$144K — $195K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3+ years in digital media or marketing strategy, data analysis, and visualization
  • Proficient in data visualization tools (e.g. Quick Sight, Tableau, Power BI)
  • Experience with data analytics platforms (Power BI, Python, SQL)
  • Ability to handle large datasets
  • 3+ years of database experience (SQL, NoSQL, Hadoop)

Responsibilities

  • Define KPIs and measurement plans for consistent measurement across campaigns
  • Build self-service dashboards and automated reports
  • Document methodologies for measurement across multiple countries
  • Collaborate with Engineering to implement measurement best practices
  • Analyze campaign performance and provide actionable insights
  • Present analysis findings to internal and external stakeholders

Benefits

  • Health insurance (medical, dental, vision)
  • 401(k) matching
  • Paid time off and parental leave
  • Mental health support and wellness programs
  • Flexible Spending Accounts and adoption reimbursement options
Full Job Description
The Brand Analytics Manager owns measurement across custom advertising campaigns: defining KPI frameworks, building shared tooling, and ensuring the business measures consistently rather than campaign by campaign. Brand Innovation Lab runs these campaigns for major brands across Amazon.

You'll work with Solutions Managers, Brand Strategists, Design Technologists, and Engineers, advising on measurement strategy and tagging before campaigns launch. You answer complex questions with data, using Amazon's first-party data alongside third-party measurement products. You are comfortable using SQL to query across large datasets. You scale your measurement solutions to work across the business.

Key job responsibilities

- Define measurement plans, KPIs, benchmarks, and full-funnel measurement that work across the business

- Build self-service tools (dashboards, automated reports) that reduce dependence on ad-hoc requests

- Document measurement methodologies for use across 11+ countries

- Work with Engineering to embed measurement best practices into existing systems

- Analyse campaign results and deliver findings and recommendations to creative and strategy teams

- Present findings to internal teams and, where relevant, to advertising clients

About the team

Brand Innovation Lab builds custom ad campaigns for brands on Amazon. The Brand Analytics & Measurement team is responsible for how those campaigns are measured.

You'd be the third Brand Analytics Manager, working alongside the Head of Analytics & Measurement and another Brand Analytics Manager The team owns measurement strategy, tooling, and driving adoption of both across the organization.

BASIC QUALIFICATIONS

- 3+ years of digital media or marketing strategy, data analysis, analytics & visualization experience

- Knowledge of data visualization tools such as Quick Sight, Tableau, Power BI or other BI packages

- Experience with data analytics platforms (Power BI, Python, SQL, Tableau), or experience working with large-scale data mining and reporting tools (i.e. SQL, MS Power Query, Python)

- Experience using very large datasets

- 3+ years of database experience (e.g. SQL, NoSQL, Hadoop, Spark, Kafka, Kinesis)

PREFERRED QUALIFICATIONS

- Knowledge of security and compliance standards including HIPAA and GDPR

- 5+ years of consulting / advisory experience in advertising or retail

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, NY, New York - 144,500.00 - 195,400.00 USD annually

About Amazon

Audible is a provider of spoken audio information and entertainment , on the Internet. They provide premium spoken audio content, such as audio versions of books and newspapers and radio programs, that is delivered over the Internet and played back on personal computers and hand-held electronic devices. The Audible service allows consumers to purchase and download their content from their Website, store it in digital files and play it back on personal computers and electronic devices. More than 15,000 hours of audio content are available on their Web site, including audio versions of books, periodicals and radio programs. Several manufacturers have agreed to support and promote the playback of their content on their hand-held audio-enabled electronic devices.

Amazon Careers

Joining Amazon presents an unparalleled opportunity to become part of a vibrant team pushing the boundaries of innovation and growth in the global marketplace. As a leader in e-commerce, technology, and logistics, Amazon offers a variety of job opportunities that cater to a range of skills and professional interests. Work You’ll Do At Amazon, every day is an opportunity to collaborate with the brightest minds in technology and business to redefine what’s possible. Whether you’re interested in software development, marketing, human resources, or customer service, Amazon has a position waiting for you. Transform the way the world shops and innovates with our diverse and inclusive team. Amazon is not just a company; it’s a community where you can drive real change and contribute to projects impacting millions globally. Lead with Innovation and Leadership Amazon is the perfect place to enhance your leadership and innovation skills. Our culture encourages pushing the envelope and imagining the unimaginable. Here, you will lead projects that challenge the status quo and define new industry standards. Work with a team that values diversity and is committed to creating an inclusive environment. Our leadership is focused on harnessing the collective power of unique perspectives to foster growth and innovation. Explore Amazon’s Employment Benefits Amazon’s commitment to its employees extends beyond just career growth. We offer competitive benefits, including health care, parental leave, and diversity training, ensuring that our team not only excels professionally but also enjoys well-being and security. Internship and Networking Opportunities Start your career with an Amazon internship and gain hands-on experience that matters. Our internships provide a gateway to full-time employment and an opportunity to network with professionals across various sectors of the company. Future-Proof Your Career With Amazon, your career path is filled with numerous opportunities for advancement. Our learning and development programs are designed to nurture your professional growth and keep you at the forefront of industry trends. Stay Connected Join Our Team Discover the job opportunities at Amazon that match your skills and interests. We are constantly on the lookout for passionate, curious, and innovative team players ready to make a difference. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding career opportunities that await at Amazon. Amazon is more than just a company—it’s a platform for building a promising future. Whether you’re starting or looking to advance your career, Amazon offers the resources, support, and network you need to succeed. Join us, and be a part of our continuing mission to be Earth's most customer-centric company.
Learn more about Amazon
Size
1,608 employees
Market Cap
$832.6 billion
Industry
Net Income
$21.3 billion
Founded
1994
5 Year Trend
+28.1%
Revenue
$386 billion
NASDAQ

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