The Brand Account Director will play an integral role in researching, developing, designing, and implementing key projects and initiatives and leading account management for a variety of Fashion/Lifestyle clients.
ROLES & RESPONSIBILITIES - Actively pitch and secure media coverage on behalf of clients on a local, regional, national and international level
- Write, proof and edit a variety of PR and marketing materials, while contributing as a core team member on client accounts
- Develop compelling stories and draft compelling narratives on behalf of clients
- Oversee account teams
- Lead client programs and campaigns from planning to execution within the specified budget
- Develop and execute compelling VIP and influencer strategies, with tangible results
- Collaborate with different divisions across the agency to ensure the client is getting access to the agency's network-wide expertise
- Deliver strong media and influencer coverage consistently producing high quality internal and external communications content
- Have strong connections with leading and emerging editorial talents globally
- Achieve exceptional outcomes for current clients and manage an extended portfolio ensuring consistency of service is delivered in line with company policy
- Develop press relationships and manage contacts with key commentators, stylists, industry spokespeople, and sector influencers
SKILLS, EXPERIENCE, AND KNOWLEDGE - 10+ years of PR agency experience
- Proven track record of success landing media placements
- Established and demonstrable network of editors, journalists, stylists, and industry figures, particularly in fashion, arts, entertainment, and culture (personal and professional relationships are a must)
- Keen networker, adept at building relationships with key influencers and industry spokespeople
- Proven ability to present complex industry information to target audiences
- Excellent project management skills with strong organizational and planning skills
- Excellent client management skills
- Outstanding interpersonal skills
- Strong negotiation and delegation skills
- Business acumen with the ability to communicate across departments and represent PR within the business
- Ability to thrive in a fast-paced, start-up environment
- Exceptional relationship-building skills, collaborative, able to work well with others
- Knowledgeable on multiple reporting and database platforms including Launchmetrics, MeltWater, Lefty, Muck Rack, and more
THE IDEAL CANDIDATE IS: - A self-starter, a collaborative team leader, and an out-of-the-box thinker who can bring together people, processes, and ideas to drive results
- An enthusiastic, client-facing professional with a passion for communications and deep expertise in building, stewarding, and growing relationships
- An astute communicator, seasoned researcher, and proven strategist committed to delivering excellent work
- A self-starter with energy, creativity, and an innate interest and curiosity for fashion, culture, and the arts
