The RoleSweatpals is looking for a B2B / Product Marketing Lead to own the full marketing journey for our host community - from the moment a fitness entrepreneur or community leader discovers Sweatpals to the point they're a loyal advocate for the brand. You'll sit at the intersection of Lifecycle, Growth, Sales, and Product, turning what we build into reasons for hosts to join, stay, and grow with us.
What You'll OwnHost product marketing & feature adoption (~50%)- Partner with Product on the roadmap, translating new features into clear value narratives for Hosts, and own end-to-end launch plans for new feature sets to our Host base.
- Run product education campaigns to gyms and studios in our CRM - own the narrative and content, and co-own conversion results, educating current event hosts on our gym & studio suite and passing any relevant leads from our own CRM to our Sales team
- Own thought leadership and blog strategy, building Sweatpals' voice as a trusted resource for fitness entrepreneurs.
- Brief the Social team on feature rollouts and how they should show up across channels that could include Instagram, Youtube, Tiktok and LinkedIn
- Collaborate with Engineering and Data on feature adoption tracking capabilities (event tracking, deep links).
Sales & success enablement, proof point development (~30%)- Develop host case studies and proof points that flex across channels - sales, email, social, and blog - to drive feature adoption and host success.
- Build out our Host (B2B) content library with thought leadership pieces, one-pagers, and migration guides, in partnership with our Customer Success team.
- Support Sales and Success with pitch decks, pricing sheets, and other materials that set them up for success.
- Lead production on testimonial videos, working closely with Design.
- Partner with Sales and Success to host B2B networking events that connect fitness industry leaders, make current hosts feel valued, and help acquire new hosts in key markets.
Host communications & activation messaging (~20%)- Partner with Lifecycle to build email and in-app journeys that guide B2B Hosts from first touch through activation and growth
- Develop strategy and regular content for a monthly email newsletter for Hosts
- Own the Host email/in-app rhythm, working with Lifecycle to target messaging by use case (event hosts, studios, instructors), educating hosts on our value and driving feature adoption and growth.
- Own onboarding education that reaches Hosts outside the product. (Product owns the in-product onboarding flow; this role owns everything around it.)
What We're Looking For- 6-10 years of experience in B2B or product marketing.
- Deep experience with B2B advertising and lifecycle marketing strategy.
- A self-starter who proactively identifies opportunities, proposes solutions, and leads initiatives without needing hand-holding or constant direction.
- Confidence owning and executing the B2B marketing roadmap end-to-end - you can tell us what needs to happen, and deliver excellent work.
- Reliability, accountability, and consistency - you take pride in execution quality and hitting outcomes.
- Experience influencing and collaborating closely with Product, Sales, Account Management, and Support.
- Experience at a marketplace business and/or early-stage startup, preferred.
