Job Description:YOU WILL BE: The
Associate Vice President, Retention Marketing will lead email and mobile marketing programs across Neiman Marcus, Saks Fifth Avenue and Bergdorf Goodman - a critical portfolio driving 20% of annual digital sales. Reporting to the SVP, Growth & Lifecycle Marketing, this executive will define objectives, goals and strategies to accelerate subscriber growth, engagement, repeat purchase and lifetime value across email, SMS and push notification channels. Leading a high performing team of marketing and personalization experts, the AVP will partner with Ecommerce, Stores, Brand & Integrated Marketing, and Creative to deliver editorial, promotional and personalized content that balances brand messaging with sales and margin targets. Additionally, this role will set strategy and measure performance of automated communications and journey programs which deliver personalization across email and mobile channels at scale.
WHAT YOU WILL DO:- Define overall vision, strategy and goals for short and long term email and mobile marketing channel growth. Develop and execute a roadmap in partnership with CRM operations, technology and vendor partners to deliver best in class capabilities.
- Develop and refine annual and monthly channel forecasts for visits, conversion and sales. Track performance and optimize strategies and tactics to meet or exceed sales and profit goals.
- Define and optimize lifecycle marketing strategies to drive CRM customer goals including new subscriber engagement, first and second purchase, spend and frequency growth, cross-category purchase, retention and lifetime value.
- Build, manage and optimize email, SMS and push notifications calendars, leveraging channel and campaign performance, promotional plans, brand and category priorities, key marketing/brand messages and business performance as inputs to inform content, audience, frequency, and cadence.
- Refine calendar process, content/creative requests, promotions support, store support and brand/CoOp process in collaboration with key cross-functional stakeholders.
- Create, refine and support execution of a holistic personalization roadmap and strategy across trigger communications, lifecycle journeys, and personalized content within the email and mobile marketing channels.
- Partner with CRM Operations, ESP, Creative, Data Science and Analytics to ensure timely execution of new personalization capability. Track and communicate performance and recommend optimization based on key insights.
- Develop new processes and strengthen relationships with internal and external teams including ESP agency, Integrated Marketing, Creative, CRM Operations, Ecommerce, Stores, and Analytics
- Manage annual budget and forecast monthly and quarterly spend for vendor partnerships with a sensibility for ROI goals and risk management across tactics.
- Analyze and create a strategy to improve subscriber list health, deliverability and unsubscribe rates.
- Monitor, pull, analyze and share monthly KPIs and channel learnings with stakeholders.
- Define overall test strategy and success metrics, partnering with Analytics to set up and accurately capture testing insights.
- Oversee 4+ direct reports, ESP and other agency partners, ensuring seamless execution of campaigns.
- Manage team, prioritizing needs with the biggest business impact, managing bandwidth and coaching career growth.
- Act as the Email, SMS, push notification and personalization subject matter expert, sharing benchmarks, strategy, competitive and industry trends.
- Establish best practices, channel benchmarks, annual goals and roadmap for the year to drive growth.
WHAT YOU WILL BRING:Required Qualifications (Minimum Requirements):- 10+ years of digital marketing experience preferably with direct email and promotional marketing experience
- Proven experience managing direct ESP relationships and large groups of external production partners, ensuring appropriate business context is shared to drive towards a common goal
- Demonstrated leadership skills with the ability to clearly and concisely communicate with and influence senior leaders across multiple businesses
- Experience managing a team of highly motivated, data-driven and results oriented reports to meet and exceed performance goals
- Ability to forecast, maintain and manage a multi-million dollar budget across multiple partners, relationships, and ROI measurement tactics
- Demonstrated ability to take large amounts of cross-functional input to create and facilitate a cohesive channel and product roadmap that meets the needs of all stakeholders while championing the viewpoints of the overall marketing organization
- Creative and analytical thinking with an in-depth understanding of key ecommerce performance metrics and the ability to recognize patterns and trends and how they affect larger business goals
- Proficiency with data processes/flows and key tactics for driving personalization and automation across large customer, product and order level datasets
- A deep understanding of compliance and regulatory laws as it relates to consumer privacy and data security
- Opportunity to work in a dynamic fast paced environment at a company experiencing growth and transformation
- Exposure to rewarding career advancement opportunities across the largest multi-brand luxury retailer from retail to distribution, to digital or corporate
- Comprehensive benefits package for all eligible full-time employees (including medical, vision and dental)
- An amazing employee discount
Benefits: We offer the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, 401(k) retirement plan, basic life insurance, supplemental life insurance, disability insurance, and a variety of additional voluntary benefits (such as critical illness, hospital and accident insurance).
Salary Range $185,000 - $271,000*
Compensation for this role varies by geographic location. The listed range reflects multiple markets, including higher-cost areas. Actual starting pay will be determined based on work location, experience, and other job-related factors.
