Citigroup, Inc

AVP Media Sciences and Measurement

Citigroup, Inc • $87K — $131K *
Irving, TX 75061Hybrid
Media
5 - 7 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • 5-8 years of experience in media measurement and analytics
  • Strong understanding of media planning and digital/ emerging media platforms
  • Expertise in media measurement approaches including attribution and incrementality testing
  • Proven ability to derive strategic insights from data for senior leadership
  • Exceptional communication and negotiation skills to engage executive stakeholders
  • Hands-on approach with strong problem-solving and decision-making abilities
  • Process-oriented with excellent organizational skills
  • Master's or Bachelor's degree in relevant fields, advanced degree preferred

Responsibilities

  • Lead the execution of Citi's media measurement framework including reporting and attribution strategies
  • Partner with internal stakeholders to drive data-driven decision making and identify measurement requirements
  • Manage the attribution measurement and reporting process across all lines of business
  • Analyze multi-source media performance data to create actionable insights
  • Support the development of a measurement roadmap and advanced analytics studies
  • Meet with vendors to support innovative measurement solutions
  • Serve as a subject matter expert in measurement methodologies and industry trends

Benefits

  • Medical, dental & vision coverage
  • 401(k) plan
  • Life, accident, and disability insurance
  • Wellness programs
  • Paid time off including vacation, sick leave, and holidays
Full Job Description
The AVP, Media Sciences and Measurement is a highly experienced and senior role, and influential leader in media measurement, reporting, attribution and data strategy, and possesses a deep understanding of the media ecosystem across all media channels. This role will be part of the larger media sciences team in the Client Org and report to the SVP, Media Sciences.

Key responsibilities:
  • Lead the development and execution of Citi's media measurement framework, including performance reporting, attribution strategy and incrementality testing and analyses
  • Stakeholder management: Partner closely with internal stakeholders in media, adtech, product and across LOBs to help enable data driven decision making for media strategy and optimization and identify their measurement requirements.
  • Operational Excellence: Manage the attribution measurement and reporting process for all lines of business, overseeing all aspects including report QA, insights generation and sharing up to senior stakeholders
  • Calibrate media performance from across multiple data sources and reports to provide a clear media performance narrative, translating data into clear and actionable insights for senior stakeholders
  • Accountability: Support the development of measurement roadmap, media test and learn agenda, and advanced analytics studies for cross-channel measurement
  • Vendor Management: Meet with vendors and develop a deep understanding of different methodologies to help evaluate and support the development of innovative and future proof measurement solutions.
  • Thought Leadership: This role will serve as a subject matter expert in measurement - ability to speak to different measurement methodologies, measurement landscape and industry changes. Simplify complex measurement terminology into compelling narrative for senior stakeholders across the org.


Knowledge, Skills, and Abilities Requirements

Qualifications
  • 5-8 years' experience within media measurement and analytics, either on the client side, agency side or publisher side
  • Solid understanding of media planning principles, digital and emerging media platforms. Familiarity with Adtech and Martech tools (audience management tools, DSP/SSP, bid management, ad serving, web analytics, identity solutions, etc)
  • Expertise in media measurement approaches including attribution, MMM, ad effectiveness and incrementality testing
  • Highly analytical, with a proven ability to distill data and numbers into business outcomes, derive and communicate strategic insights and implications for senior leadership
  • Outstanding data storytelling skills, communication, presentation, and negotiation skills, capable of influencing and engaging executive-level stakeholders across a matrixed organization.
  • Should be able to independently support and project manage workstreams involving multiple stakeholders, show strong sense of accountability and decisiveness in strong work ethic
  • Must be ready for hands on involvement in measurement to identify roadblocks and uncover solutions, operate with curiosity and is hypothesis driven
  • Must be process oriented and organized, operate efficiently to deliver high-quality work in a fast paced and dynamic environment across different teams
  • Excellent attention to detail, organization skills and strong presentation skills to senior level leadership stakeholders
  • Exceptional strategic thinking, problem-solving, and decision-making capabilities, with a focus on long-term impact.
  • Masters or Bachelor's degree in Business Analytics, Marketing, Business, Finance, Statistics. Advanced degree preferred


#LI-AB8

Job Family Group:
Marketing

Job Family:
Digital & Social Media Marketing

Time Type:
Full time

Primary Location:
Irving Texas United States

Primary Location Full Time Salary Range:
$87 360,00 - $131 040,00

In addition to salary, Citi's offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

Most Relevant Skills
Please see the requirements listed above.

Other Relevant Skills
For complementary skills, please see above and/or contact the recruiter.

Anticipated Posting Close Date:
jul 05, 2026

About Citigroup, Inc

Citigroup is a financial services holding company that provides financial products and services. The company operates through two segments, Global Consumer Banking (GCB) and Institutional Clients Group (ICG). The GCB segment offers traditional banking services to retail customers through retail banking, commercial banking, Citi-branded cards, and Citi retail services. The ICG segment offers various banking, and financial products and services to corporate, institutional, public sector, and high-net-worth clients. This segment provides wholesale banking products and services, including fixed-income and equity sales and trading, foreign exchange, prime brokerage, derivative services, equity and fixed-income research, corporate lending, investment banking, and advisory services, private banking, cash management, trade finance, and securities services. Citi is committed to sustainability and social responsibility, and the company invests in initiatives that promote economic progress.

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Learn more about Citigroup, Inc
Market Cap
$1.3 billion
Industry
Finance & Insurance
Net Income
$89.6 million
Founded
1812
5 Year Trend
+4.6%
NASDAQ
C
* Ladders Estimates

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