The Global Campaigns Lead translates Avanade’s go-to-market priorities into integrated market plays, demand journeys, digital experiences, and marketing programs that drive awareness, engagement, pipeline, and business growth.
Working closely with the Global GTM Marketing Lead and cross-functional marketing and sales teams, this role serves as the central orchestrator for global campaign activation. The Global Campaigns Lead will develop scalable campaign strategies and customer journeys that connect content, channels, digital experiences, demand generation, and sales activation while balancing global consistency with regional market needs.
The role also serves as the business product owner for campaign activation across Avanade’s digital marketing ecosystem, helping ensure campaigns and customer experiences are connected and consistent across digital and physical channels.
Key Responsibilities:
- Translate portfolio, growth, and go-to-market priorities into integrated market plays, global campaign strategies, demand programs, and activation plans.
- Define campaign objectives, target audiences, buyer journeys, demand motions, investment priorities, performance targets, and success measures.
- Design end-to-end campaign journeys that connect awareness, engagement, consideration, qualification, opportunity creation, and sales conversion.
- Lead the orchestration of global campaigns across Solutions Marketing, Brand & Communications, Regional Marketing, Digital, Demand Generation, Sales, Events, Alliances, and other specialist teams.
- Serve as the business product owner for campaign activation across Avanade’s digital marketing ecosystem, including Avanade.com and other priority demand-generation channels.
- Partner with digital, content, channel, web, and marketing operations teams to create connected customer experiences across web, paid media, email, social, events, partner channels, and sales activation.
- Develop scalable campaign frameworks, governance, toolkits, and activation models that enable global consistency while allowing appropriate regional customization.
- Partner with regional marketing leaders to drive campaign adoption, incorporate market insights, and improve activation across priority markets.
- Coordinate campaign delivery through shared services and specialist teams, establishing clear priorities, milestones, dependencies, governance, and accountability.
- Partner with demand generation, inside sales, sales, and marketing operations teams to align campaign activity with lead quality, pipeline, and commercial objectives.
- Monitor campaign performance across engagement, conversion, pipeline, revenue influence, digital experience, and marketing investment, using insights to continuously optimize performance.
- Evolve campaign strategies and operating models using AI, automation, analytics, personalization, and emerging marketing technologies.
- Establish repeatable campaign processes and best practices that improve quality, consistency, speed to market, and scalability across the global marketing organization.
Basic Qualifications
- Minimum 8 years of experience in developing and leading integrated B2B marketing campaigns, demand generation programs, or go-to-market activation strategies
Preferred Qualifications
- Experience developing audience strategies, buyer journeys, demand programs, and multi-channel campaign plans.
- Experience leading complex, cross-functional marketing programs across digital, content, demand generation, sales, and/or regional marketing teams.
- Experience managing global or multi-market campaigns requiring coordination across regions, audiences, channels, or business units.
- Experience using campaign and marketing performance data to evaluate engagement, conversion, pipeline contribution, and/or business impact.
- Experience leading programs within a matrixed organization and delivering outcomes through cross-functional teams.
- Experience marketing technology, consulting, managed services, platforms, software, or other complex B2B offerings.
- Experience with account-based, buying-group, or signal-driven demand generation strategies.
- Experience developing integrated buyer journeys across web, paid media, email, social, events, partner marketing, and sales channels.
- Experience with digital marketing ecosystems, web experiences, marketing automation, Martech, and/or campaign technology.
- Experience managing global campaign operating models, governance, prioritization, and resource planning.
- Experience using AI, automation, personalization, analytics, and emerging technologies to improve marketing effectiveness.
- Experience developing scalable global programs that can be localized for different markets and audiences.
- Strong analytical skills with the ability to translate marketing performance insights into optimization and investment recommendations.
- Strong executive communication, stakeholder management, and influencing skills within a complex global organization.
Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired as set forth below.
We anticipate this job posting will be posted until 11/21/2026.
Accenture offers a market competitive suite of benefits including medical, dental, vision, life, and long-term disability coverage, a 401(k) plan, bonus opportunities, paid holidays, and paid time off. See more information on our benefits here:
U.S. Employee Benefits | Accenture
Role Location Annual Salary Range
California $132,500 to $271,000
Colorado $132,500 to $234,100
Connecticut $132,500 to $234,100
District of Columbia $141,100 to $249,300
Illinois $122,700 to $234,100
Maine $112,900 to $199,500
Maryland $132,500 to $234,100
Massachusetts $132,500 to $249,300
Minnesota $132,500 to $234,100
New York $122,700 to $271,000
New Jersey $141,100 to $271,000
Ohio $122,700 to $216,800
Virginia $122,700 to $249,300
Washington $141,100 to $249,300
