Automotive Sales Manager - Commercial & Fleet Focus
This is a sales management role that will require you to work with our team to help generate business in the showroom and outside the showroom as well.
The right person combines strong automotive sales management skills with a relationship-driven approach to business development. You understand that a commercial customer may be buying one work truck today and planning a fleet replacement next year. Your job is to earn both opportunities.
Key Responsibilities
Sales Leadership
- Coach, develop, and hold salespeople accountable for prospecting, follow-up, customer experience, and results.
- Lead sales meetings, review the pipeline, and set clear goals for sales volume, profitability, and customer retention.
- Desk deals, appraise trades with the appropriate team, support negotiations, and help close business professionally.
- Maintain consistent CRM use and a disciplined process from the first inquiry through delivery and follow-up.
Commercial and Fleet Business Development
- Build new relationships through outbound prospecting, business visits, referrals, and local networking.
- Develop repeat business with existing commercial accounts and stay engaged as their vehicle needs change.
- Understand each customer's business, budget, workload, towing and payload needs, and operating requirements.
- Guide customers toward appropriate Ford trucks, vans, configurations, and upfits in coordination with dealership and upfit partners.
- Build account plans around replacement cycles, business growth, and future vehicle requirements.
Customer Experience and Coordination
- Coordinate inventory sourcing, factory orders, upfit timelines, and deliveries, keeping customers informed throughout the process.
- Work closely with finance, service, and parts to create a smooth purchase and ownership experience.
- Help commercial customers plan around vehicle downtime and connect them with the right service support.
- Track account activity, sales opportunities, and customer feedback to strengthen long-term relationships.
Qualifications
- Automotive sales management experience with a record of developing people and delivering results.
- Commercial or fleet sales experience strongly preferred; Ford experience is a plus.
- Confidence in desking deals, managing a sales pipeline, and using CRM tools to drive accountability.
- The initiative to develop business beyond showroom traffic and incoming leads.
- Strong communication, organization, follow-through, and practical problem-solving skills.
- A professional, customer-first approach and a genuine interest in helping local businesses succeed.
