Qualifications

• 2+ years in automotive marketing experience
• Collaborative team player
• Ability to grow and lead a department
• Strong digital and traditional media mix expertise
• Data-driven decision maker
• Familiarity with OEM co-op programs
• Proficiency in dealer management systems
• Bachelor's degree in Marketing or related field

Responsibilities

• Develop brand strategy and identity
• Manage digital marketing and paid media campaigns
• Optimize SEO, SEM, and website performance
• Craft social media and content strategies
• Execute television, radio, and out-of-home campaigns
• Oversee CRM and customer retention programs
• Manage marketing budget and allocations
• Cultivate vendor and agency relationships
• Launch marketing for new store openings
• Drive lead generation and conquest sales initiatives

Benefits

• Opportunity for career advancement as the company grows
• Collaborative work environment across multiple locations
• Chance to shape and influence brand strategy
• Access to diverse marketing channels including digital and traditional media
• Involvement in innovative campaigns and market expansion strategies