The Associate Product Manager, Product Marketing supports the Product Manager or Senior Product Manager overseeing the assigned product line with competitive tracking, market share analysis, and opportunity sizing - the analytical foundation used to make roadmap and investment decisions. In a segment too small to warrant a dedicated Senior Product Manager, reports directly to the Director, Product Marketing instead. Does not own P&L or carry independent decision authority
RESPONSIBILITIES- Put safety first - Always!
- Lead and foster our "people first" culture.
- Conduct ongoing competitive landscape tracking and category share analysis for the assigned product line
- Size new product and partnership opportunities - market size, addressable segments, estimated share capture - to support business case development
- Support analysis and interpretation of consumer and contractor research to help identify unmet needs for the assigned line
- Maintain data consistency with the methodology and templates set by the Category Analyst
- Support the Product Manager or Senior Product Manager in preparing stage-gate materials and business case presentations
- Assist in developing trade and promotional plans and tracking in-market program results
- Support development of creative briefs and business plan materials in partnership with Brand Management, where applicable
- Participate in the business team cadence, tracking action items and following up across functions
- Coordinate with Demand Planning on translating roadmap and launch timing into forecast inputs
- Assist with pricing analysis and P&L modeling support, including for any partner-facing supply or licensing relationships in the assignment
- Maintain product documentation, technical data sheets, and compliance information for the assigned line
- Support product change management, including engineering change orders (ECOs), SKU rationalization, and obsolescence planning
JOB LOCATIONWinchester, Virginia, United States
POSITION TYPEFull-Time/Regular
EXPERIENCEWe are looking for leaders with a Bachelor's Degree in Business, Marketing, or related field and 2-4 years of experience in product management, brand management, category management, market research, or analytics.
- Required Skills & Experience
- Experience working with market share and syndicated data sources
- Working knowledge of relevant building codes and regulatory standards (e.g., ASTM, UL, ICC, ISO)
- Comfort using AI tools for research synthesis, data analysis, and first-draft content support in day-to-day work
SALARYBase Salary Range: $79,000 - $110,000 annually.
The salary range provided serves as a general guideline for potential compensation for this position. It reflects the base salary and does not account for other benefits or additional compensation opportunities that may apply. This role is also eligible for further compensation through an annual/sales bonus, in addition to the base salary.
At Trex, individual base salaries are determined based on various factors, including relevant skills, qualifications, experience, and geographic location. We are committed to maintaining pay equity and considering the internal equity of our existing team members when finalizing compensation offers. In addition to competitive pay, Trex offers a comprehensive benefits package, which is detailed below.
BENEFITS & PERKS We believe that real effort should be rewarded. We take care of you as part of our Trex family so you can take care of yours. Here are some of the perks beyond the paycheck:
- Time Off: We'll give you paid holidays and paid vacation.
- Health, Dental, and Vision Insurance: Choose from a variety of options. We'll cover a generous share of the cost. Plus, you can earn lower rates through our wellness program.
- 401(k) With Company Match: Save for your retirement and we'll match it dollar for dollar.
- Tuition Reimbursement: We're all about lifting each other to the next level. When you're ready to get the degree, we'll pick up part of the tab.
- Training and Education: We offer dozens of options to boost your performance - both online and on-site nearby.
- Stock Purchase Program: Invest in Trex at a discounted price.
- Employee Discount Program: When you make the World's No. 1 Decking Brand, you'll probably want to enjoy the finished product yourself. We'll give you a discount.
