BA in Marketing, Communications, or Journalism preferred
2-5 years of experience in marketing, media planning, or strategy
Ecommerce experience is required
Digital experience on agency or client side is essential
Strong analytical skills with a critical thinking mindset
Detail-oriented with excellent organizational abilities
Proficient in multiple digital media channels, including search, programmatic, and social media
Responsibilities
Manage day-to-day communication with external agency partners for media program launches
Support media campaign planning, activation, and optimization across various channels
Plan media budgets for national and retail TV, OLV, display, social media, and more
Outline measurement goals for media spend and translate data into actionable insights
Assess media performance using key metrics and communicate impact to the organization
Monitor daily pacing and performance, providing analysis and optimizations
Lead creative strategy and execution for paid media across multiple channels
Benefits
Hybrid work model with 3 days in the Lakeville, MN office
Collaborative work environment with over 400 team members
Opportunity to shape new capabilities in digital marketing
Access to a variety of media channels for campaign execution
Engagement with cross-functional teams including Brand, Sales, and MarComm
Full Job Description
Location Description
Post Consumer Brands corporate headquarters in Lakeville, Minnesota, is about 20 miles south of Minneapolis and St. Paul, Lakeville has all the benefits of smaller town living with access to everything a large metropolitan area has to offer. Join more than 400 team members collaborating on the two-building campus to help put breakfast on the tables of millions of consumers in North America.
Responsibilities
Post Consumer Brands is seeking an Associate Media Manager, Brand to help build and execute data driven digital marketing programs across all media channels. Planning, measuring and optimizing media programs is a key part of this role. Proven ability to drive results. Being comfortable with data and ambiguity will be important as you are helping shape a new capability.
Work Location: Hybrid, 3 days per week in Lakeville, MN office.
Responsibilities and Accountabilities
Media Planning
Responsible for management of day-to-day communication with external agency partners to support the launch of new media programs across brands
Support media campaign planning, activation, and optimization across all media tactics
Plan media budgets across a wide variety of media channels including national and retail TV, OLV, display, social media, promo, search and in-store
Lead media capabilities evaluations and provide recommendations for future spend
Media Measurement
Outline measurement goals for media spend across media partners
Translate data into actionable insights, identifying opportunities and risks
Assess media performance on key traditional and e-commerce metrics metrics (ROAS, iROAS, influenced sales) and communicate impact of programs by brand to the broader organization
Monitor daily pacing and performance across national and retail media partners, offering analysis and optimizations to brand media managers
Responsible for aggregating all partner level performance reports, communicating key themes and optimizations to cross-functional partners
Pull ad hoc reports for brand media managers to showcase media effectiveness
Creative Strategy
Help lead creative approach and execution for paid media across multiple media channels
Support creative process flow for national media: initial requests, feedback, internal & external reviews, deployment
Lead process for creative optimizations & testing strategies, including A/B testing
Strategic Collaboration
Work with cross-functional teams including Brand, Sales, & MarComm
Combine brand insights with sales priorities & deploy into media investments
Partner closely with agency to define and deliver on campaign KPIs, closely monitoring programs
Educate partners on the changing landscape of digital & retail media
Qualifications
Education
BA required. Marketing, Communications, or Journalism preferred.
Experience
2-5 years marketing, media planning, and/or strategy experience
Ecommerce experience required
Digital experience on agency or client side required
Great attitude: realize that the energy and attitude they bring, impacts not only their performance but the performance of those around them
Transparency: are direct, factual, and straight-forward
Flexibility: ask questions for greater insight, and make recommendations relative to alternatives, options or other solutions
Critical thinker with strong, proven analytical skills
Detail oriented with excellent organizational skills
Experience in multiple digital media channels, search, programmatic and social experience preferred
The ability to successfully partner with multiple stakeholders and thrive in a fluid environment while managing multiple priorities
Excellent written, communication, and presentation skills
The pay range for this position is $70,386 - $98,541 per year.
About Michael Foods, Inc.
Michael Foods is a leading producer and distributor of value-added food products. The company's products include egg products, refrigerated potato products, and cheese and dairy products. Michael Foods' egg products are used in a variety of food products, including baked goods, soups, sauces, and prepared meals. The company's potato products are used in a variety of food products, including mashed potatoes, hash browns, and potato pancakes. Michael Foods was founded in 1905 and is headquartered in Minnetonka, Minnesota.
