15+ years of marketing experience, with 10+ years in leadership roles
Proven success in building and scaling marketing teams internationally
Experience managing at least two marketing disciplines: Digital, Creative, Video, or Content
Demonstrated success in brand management and demand generation
Track record of launching products and leading go-to-market campaigns
Experience in digital and e-commerce marketing, including SEO and paid media
Ability to manage budgets and use data for performance measurement
Excellent communication skills for stakeholder management
Responsibilities
Lead global marketing strategy for product launches and brand campaigns
Mentor and develop a diverse marketing team across four disciplines
Collaborate on annual marketing plans and budget management
Manage relationships with agencies and external partners
Protect and evolve brand identity across all channels
Oversee production of creative content for various marketing initiatives
Drive demand generation through multiple digital channels
Develop international marketing strategies for market expansion
Benefits
Eligible for an annual performance bonus based on goals
Comprehensive medical, dental, and vision coverage
401(k) with company match
Employer-paid life and long-term disability insurance
Paid time off and holidays
Professional development support
Employee discounts on company products and education programs
Full Job Description
About the Role
We are seeking an Associate Marketing Director to lead brand strategy, demand generation, and go-to-market execution across our full product ecosystem, as well as our education, training, and community programs. This leader will oversee our four marketing teams (Digital, Creative, Video, and Content) and help guide the marketing function worldwide, ensuring a consistent brand voice and identity across every region and touchpoint.
This role offers significant opportunity for growth and expanded leadership within the marketing function. It is an exciting opportunity to join a high-growth, privately held leader as we expand into the broader mindful-movement and wellness market.
What you'll do
Strategy & Leadership
Lead the development and execution of a global marketing strategy spanning product launches, brand campaigns, digital marketing, and education programs
Lead, mentor, and develop the marketing team across four disciplines (Digital, Creative, Video, and Content); assess strengths and gaps, set priorities, and build the structure and talent needed to scale
Partner with the Marketing Director on the annual marketing plan, budget, and department goals
Manage agency and external partner relationships to ensure effective spend that drives growth
Brand & Creative
Protect and evolve the brand's visual identity, tone of voice, and messaging so they remain consistent across all markets, channels, and partner touchpoints
Oversee creative, video, and content production for campaigns, product launches, catalogs, e-commerce, and social, ensuring work is on-brand, on time, and on budget
Demand Generation & Digital
Oversee demand generation across paid media, email, SEO, social, and e-commerce to grow leads, conversions, and revenue for both equipment and education programs
Build community-driven marketing programs that engage instructors, studio owners, and Pilates enthusiasts worldwide
Cross-Functional & Global
Partner with Sales, Education, Product, and Customer Service to align marketing with company initiatives and support new product go-to-market
Develop international field marketing strategy and manage execution, supporting market expansion, adapting campaigns for regional distributors and partners, and equipping them with marketing tools and resources
Represent the brand at key industry events and partner activations
Budget & Performance
Own the marketing budget, allocating spend across channels and regions to maximize return
Use customer research, market data, and sales performance to make fact-based decisions; set KPIs and report on ROI to executive leadership
Stay current on emerging marketing trends and technologies
Requirements
What you'll bring
Required
15+ years of marketing experience, including 10+ years in marketing leadership roles
Proven success building, scaling, and leading marketing teams across multiple countries or regions
Experience directly managing at least two of the following marketing disciplines: Digital, Creative, Video, and Content
Demonstrated success leading brand management, demand generation, and community-driven marketing programs
Proven track record launching products and leading go-to-market campaigns
Experience leading digital and e-commerce marketing, including paid media, email, SEO, and social
Experience owning a marketing budget and using customer research, market, and sales data to make decisions and measure performance against KPIs and ROI
Experience managing agency and external partner relationships
Excellent stakeholder management and executive communication skills, with experience reporting to senior leadership
Ability to travel domestically and internationally up to 15% of the time; a valid passport is required, or the ability to obtain one before start date
This is a 100% onsite role at our Sacramento, CA headquarters
Preferred
Experience in a consumer/B2B hybrid business
MBA with a Marketing focus or equivalent experience in global marketing leadership.
Experience marketing physical products alongside education or certification programs
Experience marketing through international distributors or channel partners
Background in Pilates, fitness, or wellness
Familiarity with Wrike, Adobe Creative Cloud, Algolia, and Gorgias
Compensation & Benefits
Eligible for an annual performance bonus based on goals set with the Marketing Director
Comprehensive medical, dental, and vision coverage
401(k) with company match
Employer-paid life and long-term disability insurance
Paid time off and holidays
Professional development support
Employee discounts on company products and education programs
What We Offer
The chance to shape the global voice of an industry-leading brand
Significant opportunity for growth and expanded leadership
