SUMMARYThe Associate Manager, Social Media executes the social media strategy for Fenty Skin in North America, with a focus on content creation and community management across TikTok and Pinterest. This role is responsible for bringing the brand to life through engaging, platform-native content and driving day-to-day interaction with the community.
RESPONSIBILITIESContent Creation & Execution
- Execute the social media strategy across TikTok and Pinterest
- Develop and produce high-quality, platform-native content (TikTok-first, short-form video)
- Lead UGC campaigns execution
- Concept, shoot, and edit self-produced content (lo-fi, reactive, trend-driven)
- Adapt global assets into locally relevant content for North America
- Ensure content is aligned with brand voice, priorities, and launches
Editorial Calendar & Publishing
- Execute the editorial calendar and posting cadence defined by leadership
- Ensure timely and accurate content publishing across platforms
- Support campaign and launch rollouts through consistent social execution
- Maintain strong coordination with cross-functional teams on key moments
Community Management & Engagement
- Own day-to-day community management across TikTok and Pinterest
- Engage with consumers and creators on their own channels (comments, replies, interactions)
- Actively participate in conversations to increase brand visibility and relevance
- Ensure a consistent, authentic, and on-brand voice
Performance Tracking & Optimization
- Track core social performance metrics (engagement, reach, video views)
- Identify top-performing content and replicate winning formats
- Provide regular feedback and insights to improve content effectiveness
- Support amplification by flagging high-performing content to Media/Influence teams
Cross-Functional Collaboration
- Partner with 360 Marketing, Influence, and Creative teams to support campaigns
- Ensure social execution is aligned with 360 marketing priorities
- Support influencer activations through social amplification and content integration
- Align with Global teams to ensure consistency while adapting locally
Trend Monitoring & Agility
- Monitor social trends, platform updates, and cultural moments
- Quickly react with relevant, timely content
- Bring forward ideas to keep the brand fresh and culturally connected
REQUIREMENTS- 3+ years of experience in Social Media Marketing
- Strong passion for beauty and skincare
- Highly tuned into social media trends and digital culture
- Strong knowledge of TikTok and Pinterest ecosystems (formats, algorithms, best practices)
- Proficient in content creation tools and video editing (native apps + editing software)
- Highly creative, with a strong eye for engaging and thumb-stopping content
- Agile, hands-on, and comfortable in a fast-paced, test-and-learn environment
