Associate Manager - Field Marketing

The Role

Veeva is looking for an Associate Manager - Field Marketing to join our growing team. This is a great opportunity for someone looking to learn from and contribute to a high-caliber team at a high-growth company. This role will make a real impact across many marketing focuses, including retention marketing, demand generation, digital marketing, events, and ABM programs. This position supports the creation and execution of marketing programs for Veeva's Commercial products. If you are resourceful, results-driven, and a team player who strives for excellence and thrives in a fast-paced environment, this could be a great role for you.

What You'll Do

• Lead and support a broad mix of marketing programs across channels, including email, paid and organic LinkedIn, live and virtual events, and ABM
• Take full ownership of assigned programs focused on customer retention and success, as well as demand generation
• Demonstrate excellent project management skills and execute integrated campaigns from start to finish
• Write compelling email, landing page, and social media copy that leads with customer voice and value
• Understand program measurement and analyze results of assigned campaigns, using data to improve future programs
• Coordinate with internal teams such as product marketing, creative services, content, product, customer success, sales, public relations, and digital marketing to manage program components
• Contribute to planning cycles by bringing recommendations based on results
• Assist with weekly, monthly, and annual campaign reporting and metrics
• Become an expert end user of Veeva's Marketo instance, able to fully execute programs end to end and capture the data needed for program measurement

Requirements

• 2+ years of relevant B2B marketing experience with a proven ability to excel in a fast-paced environment
• Strong oral and written communication skills with proven experience writing engaging, value-driven, and customer-first campaign copy (landing pages, emails, organic and paid social posts, etc.)
• Experience project managing and executing marketing campaigns and events
• Some experience with marketing automation (Marketo, Hubspot, or Pardot) and familiarity with CRM systems
• Detail-oriented, data-driven, and willing to dig in to get things done
• Has a growth mindset: self-motivated, welcomes challenges, and pushes themselves to learn and grow
• Working knowledge and some experience across various marketing channels such as email, paid and organic social, live and virtual events, and advertising

Nice to Have

• Experience in a high-growth software or technology company
• Advanced Excel skills for data analysis
• Experience with account-based marketing programs
• Experience using Asana, or a similar tool, for project management
• Experience using AI, such as Gemini or Claude, as a tool to be more efficient and gain better insights

Interviewing with Veeva

We value your time and believe in a transparent hiring process. Here is the process you can expect.

• Follow the application process and submit your resume.
• Within 3 days, you will receive a link to a personality assessment administered by a third party.
• Once you complete the assessment, our team will review your full application package and follow up via email with our decision.
• If moving to the interview stage, the process is as follows:
  1. A conversation with the hiring manager
  2. A practical case exercise
  3. A final conversation with our group's Senior Leader.
• Once all interviews are complete, the manager will be in touch with a final decision.

Perks & Benefits

• Medical, dental, vision, and basic life insurance
• Flexible PTO and company paid holidays
• Retirement programs
• 1% charitable giving program

Compensation

• Base pay: $65,000 - $115,000
• The salary range listed here has been provided to comply with local regulations and represents a potential base salary range for this role. Please note that actual salaries may vary within the range above or below, depending on experience and location. We look at compensation for each individual and base our offer on your unique qualifications, experience, and expected contributions. This position may also be eligible for other types of compensation in addition to base salary, such as variable bonus and/or stock bonus.

#LI-Remote
#LI-Associate

Veeva's headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world.

Work Where It's Best for You

Work Anywhere means you can work in an office or at home on any given day. It's about getting the work done in the way and place that works best for each person. This applies across all locations and departments.

Work Anywhere does not mean work at any time. We have predictable core hours where employees are generally available for meetings and collaboration. Employees are focused and available during core hours.

We invest in our offices to make them places where our employees like to go. If you work in the office three or more days a week, you will have a dedicated office workspace. Our offices function as hubs to draw people in, create social bonds, and where random connections and mixing of ideas happen. We're investing more in offices, culture, and offsite meetings, not less.

Product teams are organized in regional product hubs for optimal collaboration and live within a time zone of their hub. Our current product hubs are located in Pleasanton, Columbus, Boston, Kansas City, New York City, Raleigh, and Toronto. We create opportunities for teams to get together in person regularly.

Customer-facing roles, such as Sales and Professional Services, live near and/or travel to their customers.

When an employee moves within a country it does not cause a change in salary. Where you live impacts you and your family. Not knowing if your compensation will change if you move can cause stress and uncertainty for everyone. We wanted to eliminate that.

Work at Veeva. Work where it's best for you.