JOB DESCRIPTIONAs Associate Brand Manager, you'll help shape how homeowners, builders, and contractors experience the #1 brand in composite decking. This role is for a marketer who thinks like an owner, moves fast, and knows how to turn insight into impact. You'll support the strategy and execution behind a portfolio of Trex products, partnering closely with teams across the business to drive growth, strengthen brand leadership, and deliver meaningful consumer experiences. From innovation to in-market execution, you'll play a hands-on role in bringing products and stories to life that set the standard for performance, design, and sustainability.
RESPONSIBILITIES- Put safety first - Always!
- Lead and foster our "people first" culture.
- Brand & Business Leadership
- Support the execution of brand strategies that drive growth, margin, and brand equity in both U.S. and international businesses.
- Lead projects from idea to execution, keeping teams aligned on timelines, deliverables, and outcomes.
- Drive alignment across Sales, Product, Digital, Retail, Media, Creative, and agency partners.
- Ensure consistent, high-quality brand execution across channels and touchpoints.
- Consumer & Market Insights
- Champion the voice of the consumer, ensuring insights shape product decisions, marketing priorities, and brand strategy.
- Track category trends, competitive activity, and promotions to inform recommendations and planning.
- Brand Management Acumen
- Apply an understanding of modern brand building in a performance-driven, product-led business.
- Apply working knowledge of P&L fundamentals and how marketing decisions impact financial outcomes.
- Support media strategy, creative development, and campaign execution.
- Collaboration & Influence
- Tell compelling stories about consumers, the marketplace, and the business to leadership.
- Ensure partners deliver high-quality, on-brand work aligned with timelines and business goals.
- Serve as the subject-matter expert and primary point of contact for brand tactics across retail, creative, product, digital, channel, media, PR, sales, and international teams.
- Additional Responsibilities
- Develop marketing materials and communications; create content for digital and print platforms.
- Coordinate marketing campaigns, promotional activities, trade shows, events, and customer-facing activities.
- Conduct market research and competitive analysis; track and analyze marketing performance metrics.
- Manage website and social media content; support branding and customer engagement initiatives.
- Perform other duties as assigned.
DIRECT REPORTSThis position has no direct reports.
TRAVEL REQUIREMENTSMust be able to travel to trade shows, events, and customer-facing activities as needed.
JOB LOCATIONWinchester, VA, United States
POSITION TYPEFull-Time/Regular
EXPERIENCEWe are looking for candidates with a bachelor's degree in Marketing or a related field and 3-5 years of brand management experience.
- Required Skills & Experience
- Bachelor's degree in Marketing or a related field.
- 3-5 years of experience in brand management.
- Proven ability to communicate clearly and influence across functions.
- Strong analytical skills and ability to translate data into actionable insights.
- Demonstrated project management and organizational skills.
- Owner's mindset, bias for action, and ability to balance competing priorities.
- Ability to navigate ambiguity, adapt quickly, and make progress in a fast-moving environment.
- Ability to write structured agency briefs covering objectives, target audiences, messaging, deliverables, and success metrics.
- Preferred Skills & Experience
- Master of Business Administration (MBA).
SALARYBase Salary Range: $94,000-$115,000 annually
The salary range provided serves as a general guideline for potential compensation for this position. It reflects the base salary and does not account for other benefits or additional compensation opportunities that may apply. This role is also eligible for further compensation through an applicable bonus, in addition to the base salary.
At Trex, individual base salaries are determined based on various factors, including relevant skills, qualifications, experience, and geographic location. We are committed to maintaining pay equity and consider the internal equity of our existing team members when finalizing compensation offers. In addition to competitive pay, Trex offers a comprehensive benefits package, which is detailed below.
BENEFITS & PERKSWe believe that real effort should be rewarded. We take care of you as part of our Trex family so you can take care of yours. Here are some of the perks beyond the paycheck:
- Time Off: We'll give you paid holidays and paid vacation.
- Health, Dental, and Vision Insurance: Choose from a variety of options. We'll cover a generous share of the cost. Plus, you can earn lower rates through our wellness program.
- 401(k) With Company Match: Save for your retirement and we'll match it dollar for dollar.
- Tuition Reimbursement: We're all about lifting each other to the next level. When you're ready to get the degree, we'll pick up part of the tab.
- Training and Education: We offer dozens of options to boost your performance - both online and on-site nearby.
- Stock Purchase Program: Invest in Trex at a discounted price.
- Employee Discount Program: When you make the World's No. 1 Decking Brand, you'll probably want to enjoy the finished product yourself. We'll give you a discount.
