About the RoleAs Associate Manager of Retention Marketing, you will be responsible for creating communications and lifecycle programs to increase adoption and activation of our DoorDash for Business product suite by company administrators and their employees / users (think B2B2C). You will collaborate with key stakeholders of the DoorDash for Business team, including product, eng, operations, and other marketers to move key business metrics through the use of CRM channels (email, push notifications, SMS, and in-app messaging). This role is perfect for someone who thrives in a fast-paced environment, excels at navigating ambiguity, and has a strong sense of ownership.
You're excited about this opportunity because you will...- Develop, test and implement CRM strategies to improve key business metrics for DoorDash for Business. Experiment with new strategies and CRM tactics to increase conversion and deliver a personalized end-user experience.
- Create the strategy and framework to personalize communications based on the administrators needs and their users benefits.
- Execute end-to-end campaigns from strategy brief, to campaign build, QA, and launch.
- Manage cross-functional relationships with product marketing, operations, and product partners to lead the channel communications strategy for DoorDash for Business programs, including testing, iteration, and scaling.
- Manage the campaign strategy end to end. Includes driving the creative review process, collaborating with designers and copywriters, identifying target audience segments and capturing feedback from multiple stakeholders.
- Analyze campaign results, develop benchmarks, and create and share regular performance reports.
- Align with partner teams regularly to share best practices and insights.
We're excited about you because you have...- 4-6+ years of experience in marketing or growth overall; 3+ years of experience in lifecycle, email, CRM, or retention marketing. Experience working in B2B / B2B2C a plus;
- Deep familiarity with CRM platforms (e.g. Braze, Iterable, Salesforce Marketing Cloud) and experience executing across email, push, SMS, and in-app channels;
- A strong test-and-learn orientation and analytical skills - you run structured experiments, interpret results clearly, and use them to prioritize what to do next;
- The ability to use data to diagnose where a funnel is breaking down and translate that into a concrete improvement plan;
- Strong cross-functional collaboration skills - you work well with Product, Analytics, and Operations partners and can align stakeholders around a shared onboarding vision;
- High agency and an ownership mindset - you identify what needs to change and drive that change, rather than waiting to be directed;
- Familiarity with data visualization platforms such as Sigma, Tableau, etc.;
- Extremely organization, dependability, and ability to multi-task;
- Bachelor's degree or equivalent experience.
CompensationThe successful candidate's starting pay will fall within the pay range listed below and is determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee's work location. Ranges are market-dependent and may be modified in the future.
In addition to base salary, the compensation for this role includes opportunities for equity grants. Talk to your recruiter for more information.
DoorDash cares about you and your overall well-being. That's why we offer a comprehensive benefits package to all regular employees, which includes a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act). DoorDash also offers medical, dental, and vision benefits, 11 paid holidays, disability and basic life insurance, family-forming assistance, and a mental health program, among others.
To learn more about our benefits, visit our careers page here.
See below for paid time off details:
- For salaried roles: flexible paid time off/vacation, plus 80 hours of paid sick time per year.
- For hourly roles: vacation accrued at about 1 hour for every 25.97 hours worked (e.g. about 6.7 hours/month if working 40 hours/week; about 3.4 hours/month if working 20 hours/week), and paid sick time accrued at 1 hour for every 30 hours worked (e.g. about 5.8 hours/month if working 40 hours/week; about 2.9 hours/month if working 20 hours/week).
The national base pay range for this position within the United States, including Illinois and Colorado.
$108,800-$160,000 USD
