The Associate Director, Social is a senior social leader responsible for developing brands through social media by identifying target consumers, setting clear goals, building effective content strategies, and driving measurable engagement. This role bridges high-level strategic thinking with hands-on execution, owning key client relationships and guiding a team of Social Media Managers and Strategists to deliver exceptional results across content planning, community management, influencer marketing, and campaign reporting. The Associate Director, Social is a trusted client partner, a confident presenter, and a mentor who elevates the capabilities of everyone around them.

What You'll Do Here

• Develop and confidently present social strategies and integrated campaigns to clients, translating business goals into clear social initiatives.
• Lead annual and quarterly social planning aligned with client goals, product launches, and seasonal priorities.
• Act as the day-to-day strategic lead for key client accounts, providing briefs, approvals, feedback, and oversight to maintain strong output and momentum.
• Develop measurement plans that prove out effectiveness against client goals, including KPIs, benchmarks, and reporting frameworks.
• Monitor campaign performance and work with Social Media Managers and Strategists to tell compelling stories with data; provide insightful reporting, campaign recaps, and case studies.
• Stay current with all social platform trends and evolutions including AI, VR/AR, and emerging formats. Deliver agency POVs internally and to clients.
• Bring new and innovative ideas to clients and agency partners, stretching the vision toward what could be.
• Collaborate with Social Media Managers and Strategists to ensure content calendars, campaigns, community management, and influencer initiatives are developed and measured effectively.
• Provide strategic leadership and mentorship to a team of Social Media Managers, Strategists, and Content Creators; oversee their performance and support their development.
• Identify moments to proactively support clients and prove the agency's value through platform insights and creative ideas.
• Collaborate cross-functionally with creative, media, and account teams to ensure cohesive social storytelling.

We Need a Person With

• Bachelor's degree in Marketing, Communications, or a relevant field.
• 6-8 years of experience in social media strategy, with a strong preference for agency or well-known brand experience.
• 2-3 years of people management experience required.
• Proven experience creating social strategies, managing campaigns across multiple platforms, and reporting on performance.
• Experience with social planning, listening, and reporting tools (e.g., Sprinklr, Meltwater, Brandwatch, Hootsuite, Helixa, Upfluence, Mavrck).
• Experience developing and executing influencer marketing programs.
• Strong track record of client-facing presentations and relationship management including commanding a room, building rapport, and handling conflict with composure.
• Deep understanding of all major social platforms, current and emerging, including: TikTok, Instagram, YouTube, LinkedIn, Facebook, Reddit, X, and Pinterest.
• Excellent written, verbal, and visual communication skills; ability to write clear, insight-led briefs, strategic frameworks, and client-facing narratives.
• Proven ability to understand performance data and translate it into strategic recommendations.
• Advanced knowledge of Microsoft Office suite.
• Self-motivated, resourceful, and entrepreneurial spirit.
• Detail-oriented with strong attention to follow-through and deadline management.
• Strong customer service skills
• Highly organized and detail oriented, with the ability to handle multiple simultaneously
• Excellent communication skills, including verbal and written
• Professional demeanor with the ability to interface with poise and confidence with leadership and clients
• Ability to ensure confidentiality with business matters and employee privacy
• Ability to work Eastern or Central Time Zone business hours

Compensation will be commensurate with experience. Additionally, for eligible full-time employees, we offer a competitive benefits package including medical insurance, dental insurance, and vision insurance; a flexible spending account; voluntary life and accident plans; and a 401(k) retirement plan with matching. We have six office locations in the US: San Diego, California, Los Angeles, California, Covington, Kentucky, Denver, Colorado, Nashville, Tennessee and Charleston, South Carolina. We're seeking local candidates (or those open to relocation) who are able to work collaboratively with us in one of our office's; however, based on business needs and unique job functions, some roles may be eligible for remote work. (Bonus points if you're bilingual in Spanish and/or Portuguese.)