Agency:Omd
Job Function:Media
Job Subfunction: Media Planning and Buying
Job Description:THE JOBThe Associate Director, Paid Search (AD) is responsible for managing the strategy and execution of Disney's paid search media plans. The AD is responsible for working with the Search team across their specialty platforms to develop a campaign strategy which supports the client goals and integrates into the broader paid media plans. They play a key role in the translation of marketing and media objectives into overall paid search strategies. The AD is also responsible for identifying and educating on emerging market trends and technologies as they relate to search.
Responsibilities include:
- Must have strong knowledge of paid search landscape (Google, Bing, YouTube, Amazon), emerging technologies (i.e voice), and best practices
- Identify client goals/objectives and lead the development of strategies and tactics for current campaigns
- Ensure integration and coordination between various internal teams by updating and informing them on the status of all account projects
- Stay current with trends in consumer search behavior, 'first-to-market' opportunities and emerging technologies
- Provide POV for staff and clients on new technologies and vendor partners
- Build strong relationships with senior-level client counterparts and manage day to day relationships including strategic oversight and overall problem solving/troubleshooting
- Manage team of Supervisors, Specialists and Coordinators in the development, implementation and maintenance of multiple and simultaneous media plans
- Manage budgets for all campaigns across Disney fiscal year
• Ability to write clearly and concisely and present orally in an articulate and confident manner
- Check for accuracy, timeliness and quality of all team outputs
- Responsible for facilitating each team member's development
YOUWe encourage you to apply if the below describes your experience and talents:
- Bachelor's degree
- Minimum of 4-6 years of experience in paid search execution
- A solid understanding of all major biddable platforms (Google AdWords, DoubleClick Search, Bing, Amazon)
- Excellent communication skills both written and verbal
- Clear and articulate communicator with ability to direct and coach team members
- Demonstrated proactive approach to problem solving and critical thinking
- Ability to be agile and adaptable within a quick turnaround business environment
- Demonstrated ability to articulate and communicate clearly when participating in internal and client-facing meetings
- Excellent ability to convey complex ideas clearly and concisely
- Strong presentation skills with the ability to engage an audience and deliver a seamless and effective narrative
- Excellent skills in MS Office: Excel, Word and PowerPoint
- Knowledge of ad serving, tagging, and media billing tools a plus
This is a hybrid role based in Burbank, CA.#LI-MC-1
California: $95,000-120,000
To the extent permissible by local law, Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.
