Associate Director, Product Marketing, Hematology

If you are a current Jazz employee please apply via the Internal Career site

The Associate Director, Product Marketing, Hematology is responsible for leading the US marketing strategy and execution for an assigned Hematology product. This role requires strong brand ownership, strategic thinking, commercial judgment, and the ability to translate customer and market insights into effective plans that drive brand performance.  The Associate Director will lead integrated personal and non-personal promotional initiatives and collaborate across Sales, Medical Affairs, Market Access, Analytics, Regulatory, Legal and other functions to deliver aligned, compliant customer engagement.

Essential Functions/Responsibilities

Brand Strategy, Positioning & Commercial Leadership

• Lead the development and execution of the annual Hematology brand commercial plan and tactical roadmap, ensuring alignment with franchise objectives and financial targets
• Anticipate market opportunities and competitive challenges; recommend and implement appropriate strategic responses
• Drive brand prioritization and make informed trade-offs across initiatives; diagnose performance trends and proactively recommend strategic adjustments to leadership
• Serve as a core commercial voice on the cross-functional brand team, driving alignment across Sales, Medical Affairs, Market Access, Regulatory, Legal, Analytics, and Training

Therapeutic Area Expertise, Market Insights & Customer Understanding

• Build and maintain strong knowledge of ALL/LBL, product treatment, clinical evidence and pediatric and adult care settings
• Understand the clinical, behavioral and institutional factors that influence treatment decisions and customer needs
• Partner with Market Research, Analytics, and Medical Affairs to translate customer insights, real-world data, and competitive intelligence into actionable marketing solutions

Integrated Personal & Non-Personal Promotional Leadership

• Lead the creation and execution of cohesive, insight-driven promotional campaigns that articulate the Hematology product value proposition across target audiences
• Partner with Sales Leadership and Commercial Training to develop high-impact personal selling tools (IVAs, discussion guides, objection handlers) and ensure field alignment and pull through
• Own coordinated personal and non-personal promotional plans across field, digital and other relevant HCP channels

Commercial Performance, Business Planning & Resource Management

• Track brand performance, campaign effectiveness, and customer engagement metrics against commercial KPIs, translating data into actionable insights for leadership
• Manage the assigned brand budget, ensuring disciplined resource allocation, accurate forecasting, monthly accruals, and ROI tracking
• Direct agency partners (creative, media, digital), establishing clear strategic briefs, maintaining high-quality standards, and ensuring timely, cost-effective deliverables

Strategic Leadership, Accountability & Operational Excellence

• Demonstrate an owner’s mindset for assigned hematology product’s commercial performance, taking initiative and driving projects forward independently with minimal oversight
• Make well-reasoned, timely decisions within established authority while knowing when to seek executive alignment
• Ensure all marketing strategies, tactical programs, and materials strictly adhere to applicable laws, industry codes, and Jazz compliance policies

Required Knowledge, Skills & Abilities

• Minimum 7 years of commercial pharmaceutical or biotechnology experience is required, including substantial hands-on product marketing or brand management experience
• Proven marketing experience in complex specialty pharmaceuticals market is required
• Ability to travel domestically approximately 30% to 40% for congresses, field visits, and company meetings

Required / Preferred Education

• Required: Bachelor’s degree in marketing, business, life sciences, or related discipline
• Preferred: Advanced degree (MBA, MS, PharmD, or equivalent graduate qualification)

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FOR US BASED CANDIDATES ONLY
 

Jazz Pharmaceuticals, Inc. is committed to fair and equitable compensation practices and we strive to provide employees with total compensation packages that are market competitive. For this role, the full and complete base pay range is:

Individual compensation paid within this range will depend on many factors, including qualifications, skills, relevant experience, job knowledge, and other pertinent factors. The goal is to ensure fair and competitive compensation aligned with the candidate's expertise and contributions, within the established pay framework and our Total Compensation philosophy. Internal equity considerations will also influence individual base pay decisions. This range will be reviewed on a regular basis.

At Jazz, your base pay is only one part of your total compensation package. The successful candidate may also be eligible for a discretionary annual cash bonus or incentive compensation (depending on the role), in accordance with the terms of the Company's Global Cash Bonus Plan or Incentive Compensation Plan, as well as discretionary equity grants in accordance with Jazz’s Long Term Equity Incentive Plan. 

The successful candidate will also be eligible to participate in various benefits offerings, including, but not limited to, medical, dental and vision insurance, 401k retirement savings plan, and flexible paid vacation. For more information on our Benefits offerings please click here: https://careers.jazzpharma.com/benefits.html