5+ years of hotel or resort sales experience with an active account portfolio.
Previous senior sales or leadership experience preferred.
Proven track record of meeting sales goals.
Strong knowledge of hotel sales systems and CRM practices.
Excellent professional communication skills.
Responsibilities
Lead the Group Sales and Catering departments and provide daily direction.
Execute the annual sales plan and market strategies in collaboration with the Area Director.
Manage assigned market segments and exceed revenue and activity goals.
Coach and support sales team members through training and feedback.
Maintain an active solicitation program for new and existing accounts.
Prepare accurate sales forecasts and reports on time.
Engage in customer interactions, site inspections, and industry events.
Benefits
Opportunity for professional development and training.
Participation in community and professional associations.
Engagement in industry events and trade shows.
Supportive company culture focused on service excellence.
Full Job Description
SALARY RANGE: $160,000 - $170,000 DOE. The Associate Director of Sales is responsible for leading the Group Sales and Catering departments while working closely with the Director of Conference Services. Reporting to the Area Director of Sales and Marketing, this position partners with property leadership, Revenue Management, Marketing, and Operations to execute the resort's sales strategy and achieve budgeted room and event revenue goals. The role provides daily team direction, coaching, and accountability while maintaining an active portfolio of accounts and prospects.
Essential Functions
Adhere to the company's Service culture and the 4 Keys to creating guests for life.
Align with Peregrine Hospitality's TBO Strategy and support efforts to recruit, develop, and retain top talent.
Participate in all required resort meetings and training programs.
Maintain high standards of personal appearance and grooming, including the required uniform or business attire and nametag.
Develop a thorough working knowledge of resort operations, including Food and Beverage, Guest Services, Reservations, Golf, Spa, and Finance.
Partner with the Area Director of Sales and Marketing to execute the annual sales plan, market strategies, and actions needed to achieve budget expectations.
Manage assigned market segments and accounts, meeting or exceeding individual revenue, room night, and activity goals.
Lead the daily operations of the Group Sales and Catering departments and serve as the on-property sales leader or point of contact when delegated by the Area Director of Sales and Marketing.
Coach and support assigned sales team members through training, collaboration, performance feedback, and consistent follow-up.
Maintain an active solicitation program focused on new account development, existing account growth, and reactivation of past business.
Respond to, qualify, and follow up on leads promptly, with a consistent focus on conversion and speed to market.
Maintain accurate and current account, contact, activity, and opportunity records in the approved sales system.
Monitor production of assigned and top accounts, evaluate market trends, and recommend actions to improve performance.
Prepare required forecasts, pace reports, pipeline updates, production reports, and other sales information accurately and on time.
Collaborate with Revenue Management on need periods, pricing strategy, inventory considerations, and business displacement within approved parameters.
Work with third-party sales organizations, including ALHI, Preferred, and Peregrine Hospitality Global Sales, to maximize account exposure and lead opportunities.
Participate actively in customer engagement, entertainment, sales trips, trade shows, and relevant industry events.
Conduct professional and thorough resort site inspections that communicate the property's key features and benefits.
Assist with promotions, client events, sales blitzes, and targeted campaigns for assigned market segments.
Work closely with the Director of Conference Services and Operations to ensure complete account turnover and a consistent client experience.
Manage sales activities and approved expenses within established budget and authorization guidelines.
Develop networking opportunities through active participation in community and professional associations, activities, and events.
Maintain compliance with Silverado Resort policies, standards, regulations, and safety rules, and perform other duties as requested by management.
Qualifications
At least 5 years of progressive hotel or resort sales experience, including experience managing an active account portfolio.
Previous senior sales or sales leadership experience is required; experience coaching or supervising sales team members is preferred.
Demonstrated record of achieving sales goals, with strong knowledge of hotel sales systems, CRM practices, reporting, forecasting, and professional client communication.
Work Conditions and Schedule
Weekend and holiday availability is required, along with flexibility in the work schedule.
The scope of the position may require working more than 40 hours in a week, including nights, weekends, and holidays.
Light work requires exerting up to 20 pounds of force occasionally and up to 10 pounds of force frequently or constantly to lift, carry, push, pull, or otherwise move objects.
Office work is primarily sedentary and requires extended periods of computer use.
