About the Role: Reporting to the AVP, Ancillary Services, the Associate Director, Marketing and Business Development is accountable for providing strategic leadership for the planning, development, implementation, and evaluation of integrated marketing, communications, and business development initiatives that advance Ancillary Services' strategic priorities, enhance brand awareness, improve customer engagement, and support revenue growth. The incumbent leads cross-functional marketing, digital, communications, and partnership initiatives across Ancillary Services; develops and maintains strategic relationships with internal and external stakeholders; and ensures all activities align with University objectives and brand standards. The Associate Director, Marketing and Business Development is also accountable for performance measurement, budget management, and the provision of analysis, reporting, and recommendations that support evidence-informed decision-making and continuous improvement.
The Associate Director, Marketing and Business Development will: - Develop and execute comprehensive, strategic, measurable marketing and business development plans in collaboration with the AVP, Ancillary Services, and department Directors;
- Identify opportunities and provide strategic recommendations that support revenue growth, market expansion, service enhancement, and customer engagement;
- Develop marketing, sales generation, and communication strategies across Ancillary Services operations;
- Establish, develop, and maintain strategic relationships with internal and external partners to support business development and revenue-generating opportunities;
- Develop and oversee content strategies across digital and traditional channels, ensuring all marketing, communications, and content accurately reflect Ancillary Services and University priorities, brand standards, and strategic objectives;
- Ensure all communications and marketing materials comply with accessibility standards, legislation, and University policies;
- Lead and coordinate the planning, implementation, and evaluation of marketing, communications, digital, sponsorship, and business development initiatives;
- Provide strategic direction for marketing campaigns, advertising, media planning, sponsorships, promotions, and outreach activities;
- Establish performance indicators, targets, benchmarks, and measurement frameworks for marketing, communications, and business development initiatives;
- Contribute to departmental strategic planning, annual budget development, and trimester reporting processes;
- Provide comprehensive leadership to direct reports including a Social Media & Digital Content Coordinator and Graphic Designer.
Key Skills and Experience: - Undergraduate degree in a related field or the equivalent combinatio of education and experience;
- Experience in marketing and communications, providing leadership, advice and expertise;
- Demonstrated expertise in strategic marketing, communications, business development, brand management, and integrated campaign planning, including the development, implementation, and evaluation of complex marketing and communications strategies;
- Extensive knowledge of marketing, communications, and customer engagement best practices, preferably within a post-secondary or similarly complex organizational environment;
- Exceptional written, verbal, presentation, and editing skills, with the ability to develop clear, compelling, and audience-focused communications under tight deadlines;
- Proven ability to think strategically while executing tactically, translating organizational objectives into practical plans, initiatives, and measurable outcomes;
- Strong analytical, problem-solving, and decision-making skills, with the ability to interpret complex information, develop meaningful performance metrics, and provide evidence-based recommendations;
- Strong leadership, coaching, and mentoring skills, with the ability to engage, motivate, and support staff and colleagues in achieving departmental objectives;
- Proven ability to build, influence, and maintain effective relationships with diverse internal and external partners;
- Strong leadership, coaching, and mentoring skills, with the ability to engage, motivate, and support staff and colleagues in achieving departmental objectives;
- Advanced organizational and project management skills, with exceptional attention to detail;
- Advanced proficiency with Microsoft Office applications, particularly Excel, Word, and PowerPoint, as well as marketing, communications, digital media, and content management technologies.
Preferred or Asset Skills: - Experience working in the public sector or post-secondary;
- Experience in Graphics Design;
- Experience in customer service; and
- Master's Business Administration or related field.
Salary and Total Rewards: - Job Grade O, Salary Scale ($90,294-144,470);
- Target Hiring Range: $90,294-$96,000*
- This is a permanent position that includes:
- Health & Dental Benefits: Comprehensive extended health, dental, and vision coverage.
- Pension Plan: Enrollment eligibility in the Brock University Pension Plan.
- Vacation: Up to 3 weeks per year, in addition to university holidays.
- Professional Development: Eligibility for the Brock Tuition Waiver Program.
*The final salary is based on experience, internal equity, and budget considerations within the target hiring range.
We are committed to offering flexible work arrangements where possible as outlined in our Flexible Work Arrangement Policy. As a student-centered organization, all employees are required to work on campus as needed.
