B.A. or B.S. in Marketing, Advertising, or Data Science preferred
6+ years of experience in digital media, ad technology, ad operations, or analytics
Self-starter with a quick learning ability
Strong interpersonal, verbal, written communication, and presentation skills
Ability to manage multiple priorities and projects
Familiarity with basic accounting/math principles; statistical analysis experience is a plus
Responsibilities
Manage day-to-day operations of the Data Management Platform (DMP)
Execute audience data strategies to enhance media planning for clients
Define target audiences and track performance metrics
Collaborate with media planning teams to integrate DMP into planning processes
Serve as an internal resource for data strategy expertise
Support the creation of media deliverables such as timelines and presentations
Stay updated on DMP and programmatic media trends
Benefits
Collaborative work environment with a specialized team
Opportunities for professional development and growth
Access to cutting-edge digital data and ad technology
Engagement with diverse internal teams and clients
Dynamic role influencing media strategies and decisions
Full Job Description
Overview
The Data and Platform Solutions group is a specialized team within the agency acting as digital data and ad technology experts. Audience data can help inform media decisions and this position supports this process with the media team. This will include collaboration with internal groups who own DSP/Programmatic Strategy, Multi-Touch Attribution, and Dynamic Creative Optimization.
The Associate Director, Data & Platform Solutions will specifically be responsible for activating audience data and managing the technology platforms that drive better marketing decisions. This highly motivated, detail-oriented individual manages processes around targeting data, generates reports to understand key insights, and overall executes on the client's investments in data and the DMP.
Responsibilities
Manage day-to-day DMP operations
Execute on audience data to impact media strategies for client account(s)
Manage the process of defining audiences to be targeted, sharing data with partners, and tracking and compiling performance reports regarding audience groups
Integrate with the media planning team to make the DMP a central tool for smarter planning
Act as internal resource to demonstrate agency knowledge of data strategies
Support and/or manage writing of media deliverables (timelines, POVs, RFPs, presentations, etc.)
Maintain knowledge of current DMP/Programmatic media trends
Qualifications
B.A. or B.S., preferably in Marketing, Advertising, or Data Science
6+ years of experience preferred in digital media, ad technology, ad operations, or analytics
Self-starter who is quick to learn and eager to contribute
Excellent interpersonal, verbal, written communication, and presentation skills
Familiarity with basic accounting/math principles; basic statistical analysis experience is a plus
About Saatchi & Saatchi
Saatchi & Saatchi is a global advertising agency headquartered in New York City. The company was founded in London in 1970 by brothers Maurice and Charles Saatchi and is now part of the Publicis Groupe, a French multinational advertising and public relations company. Saatchi & Saatchi has over 6,000 employees in 114 countries and provides a range of advertising and marketing services to clients in various industries, including automotive, consumer goods, financial services, and telecommunications. The company is known for its creative and innovative advertising campaigns, including the iconic 'Nothing is Impossible' campaign for Toyota. Saatchi & Saatchi has won numerous awards for its work, including Cannes Lions, Clios, and Effies.
