5-7 years of experience in data and analytics within advertising or consulting
Strong understanding of marketing analytics and data-driven advertising
Intermediate proficiency in Excel and PowerPoint
Proven leadership skills with impactful client relationship management
Experience in integrated marketing, including budgeting and ROI development
Familiarity with statistical analysis techniques like linear regression
Excellent communication and presentation skills, capable of translating complex data into actionable insights
Responsibilities
Build a deep understanding of client strategic issues and competitive positioning
Generate actionable insights through sophisticated analytics techniques
Participate in developing and executing measurement plans
Lead and mentor analysts and managers, fostering career growth
Present reports and insights to clients regularly, both in-person and virtually
Collaborate with Planning and Investment teams on budget and media plan optimization
Identify opportunities for process improvement and implement research for consumer insights
Benefits
Opportunity for professional growth and mentorship
Engagement with cutting-edge industry trends and training
Collaborative work environment with cross-functional teams
Involvement in high-impact client projects
Structured career development roadmap
Full Job Description
Agency: Hearts & Science
Job Function: Data and Analytics
Job Subfunction: Data Science and Analytics
Job Description:
The Business Analytics team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients' business goals.
Build and develop a deep understanding of the client's strategic issues, initiatives and the competitive position.
Ensure that analytics efforts lead to clear, compelling and actionable insights; and insightful narratives are
constructed through sophisticated analytics techniques.
Participate in the measurement plan development and execution.
Ensure timely follow through on all scheduled and ad hoc deliverables.
Generate and communicating clear, compelling and actionable insights; constructing insightful narratives through
sophisticated analytic techniques.
Recommend and implement research that will aid in the consumer insight gathering and strategic process.
Identify opportunities to continuously improve processes.
Lead, mentor and train analysts and managers.
Present reports, POVs and other materials to clients on a regular basis over the phone and in person.
Contribute to the consumer segmentation and audience identification/exploration processes.
Design tests to measure the incremental impact of media on business outcomes.
Manage cross-functional day-to-day tasks, ensuring understanding of proper priorities, knowing when to ask for help.
Internal facing responsibilities:
Manage cross-functional day-to-day tasks, ensuring understanding of proper priorities, knowing when to ask for help.
Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.
Lead and mentor direct reports: continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.
Keep in front of industry trends and developments by conducting research and engaging in training.
Required Skills
Industry Knowledge in marketing analytics and data
Intermediate level skills with excel and powerpoint
Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
Demonstrated knowledge in audience-based marketing and data-driven advertising
Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to dataand analytics. Problem-solving skills to drive issues to resolution.
Proven leadership ability and strong, impactful client relationship experience
Good to have experience with statistical analysis (familiar with linear regression, data visualization)
Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs
Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business
A university degree and 5-7 years of data and analytics experience in advertising, management consulting,
marketing or digital consulting
Knowledge of agency-side media campaign planning and execution process is desirable, but not required
#LI-CC2
$70,000 - $125,000
Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.
About Harrison and Star
Harrison and Star is a healthcare advertising agency that provides marketing and advertising services to pharmaceutical and biotechnology companies. The company offers a range of services including brand strategy, creative development, digital marketing, and market research. Harrison and Star was founded in 1986 and is headquartered in New York, New York.
