Agency:Initiative
Job Function:Data and Analytics
Job Subfunction: Data Science and Analytics
Job Description:ResponsibilitiesExternal facing responsibilities:
Client Analytics Leadership- Develop a deep understanding of the client's commercial strategy, therapeutic areas, competitive landscape, and business objectives across both HCP and DTC initiatives.
- Serve as the day-to-day analytics lead supporting client discussions around campaign performance, measurement strategy, and optimization.
- Ensure analytics outputs are translated into clear, compelling, and actionable business recommendations.
- Present campaign performance reviews, measurement updates, QBRs, POVs, and strategic recommendations to client teams.
Measurement Strategy & Execution- Support the development and execution of integrated measurement plans across HCP and DTC campaigns.
- Define KPIs aligned to business objectives including:
- Qualified HCP reach
- Audience quality
- Patient engagement
- NBRx and TRx performance
- Brand adoption
- Omnichannel engagement
- Ensure campaign measurement aligns with commercial objectives and optimization opportunities.
Healthcare Analytics & Audience Intelligence- Partner with Audience Intelligence teams to support:
- Physician-Level Data (PLD) analysis
- Audience segmentation
- HCP targeting
- Patient journey analytics
- Audience quality measurement
- Help identify opportunities to improve audience engagement and media effectiveness.
Campaign Analytics & Optimization- Generate actionable insights using campaign performance, audience data, and business outcomes.
- Design and support measurement approaches including:
- Incrementality testing
- Cross-channel attribution
- Audience quality analysis
- Digital optimization
- Recommend optimization opportunities across media channels, audiences, creative, and investment strategies.
Internal facing responsibilities:
Analytics Delivery Leadership- Manage day-to-day analytics workflows across HCP and DTC initiatives.
- Ensure timely delivery of recurring and ad hoc analytics requests.
- Coordinate analytics deliverables across Business Analytics, Audience Intelligence, Data Science, and Data Management teams.
- Identify opportunities to improve operational efficiency and analytics delivery.
Cross-Functional Collaboration- Partner closely with:
- Planning
- Investment
- Audience Intelligence
- Data Science
- Data Management
- Client Solutions
- Ensure analytics outputs are integrated into campaign planning, optimization, and commercial decision-making.
Team Leadership- Lead, mentor, and coach Analysts and Managers.
- Support development of technical, analytical, and client consulting capabilities.
- Review analytical outputs to ensure quality, consistency, and business relevance.
Measurement Best Practices- Help develop standardized approaches for:
- Measurement planning
- Omnichannel reporting
- Audience analytics
- Business storytelling
- Campaign optimization
- Contribute to healthcare analytics playbooks and agency best practices.
Continuous Learning- Stay current on developments in:
- Healthcare marketing
- Pharmaceutical commercialization
- Omnichannel engagement
- Audience Intelligence
- AI-enabled analytics
- Marketing Science
Required SkillsHealthcare Marketing Analytics- Experience supporting pharmaceutical or healthcare clients across both HCP and DTC marketing.
- Strong understanding of:
- HCP media ecosystems
- Patient marketing
- Omnichannel engagement
- Commercial healthcare analytics
Measurement & AnalyticsExperience with:
- Campaign measurement
- Cross-channel attribution
- Incrementality testing
- Marketing Mix Modeling (working knowledge)
- Audience quality measurement
- KPI development
- Media effectiveness measurement
- Campaign optimization
Healthcare DataWorking knowledge of:
- Physician-Level Data (PLD)
- Claims data
- Prescription data (NBRx/TRx)
- First-party customer data
- Identity frameworks
- Data clean rooms
- Healthcare audience datasets
Communication- Excellent written and verbal communication skills.
- Strong presentation and storytelling abilities.
- Ability to simplify complex analytical concepts for non-technical audiences.
Education and Experience- Bachelor's degree in Statistics, Economics, Engineering, Computer Science, Mathematics, Business, Marketing, or related quantitative discipline.
- 6-8+ years of experience in marketing analytics, healthcare analytics, media analytics, management consulting, or marketing science.
- Experience supporting pharmaceutical or healthcare clients preferred.
- Experience developing campaign measurement strategies across HCP and DTC initiatives.
- Familiarity with agency-side media planning and execution.
- Experience with Tableau, SQL, Excel, and modern analytics platforms; familiarity with Snowflake and healthcare data environments is a plus.
USD 120,000 - 140000
To the extent permissible by local law, Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.
