Associate Director, Brand Experience Strategy

Job Description:

Role Overview

As Associate Director, Brand Experience Strategy, you will report to the VP, Brand Experience Strategy. You will join a team of smart, creative strategists shaping how spirits, alcohol, and non-alcohol brands come to life across retail, restaurant and bar, entertainment, digital, social, experiential and trade. You lead day-to-day strategy on assigned accounts, keep pulse on leading market and consumer trends, turn insight into go-to-market plans, and partner closely with Account, Creative and Analytics teams to make sure great strategy becomes great work in market.

• Help turn brand experience visions it into actionable strategies, points of view, experiential programs, and go-to-market plans for assigned brands

• Sharpen strategic thinking by bringing forward evidence-based ideas for client conversations

• Lead day-to-day strategy on assigned accounts, projects, and deliverables with minimal oversight

• Can turn research, data, and observation into clear points of view on where and how brands should show up

• Represent the strategy voice alongside the whole strategy team in internal and client reviews

Qualifications

• 6+ years developing integrated brand strategies, with at least 2 years in experiential, events, shopper or retail-strategy (or equivalent)

• Experience in the spirits/alcoholic beverage category preferred; experience in other beverage or CPG categories will also be considered

• Acts as a catalyst to creative, media, data, account and other brand teams in finding new ways to add value to brand experiences and identifying future opportunities

• Demonstrates the maturity and leadership to be a key player on a collaborative, multi-disciplinary cross-agency team

• Demonstrates proficiency in using and translating all types of data into insights that drive creative thinking and client growth

• Proactively seeks out opportunities to make the work better in a collaborative way

• Has a passion for solving problems and is comfortable using AI as a tool to work faster and sharpen thinking

• Builds strong relationships with middle-level marketing clients and earns their trust and respect

• Mentors and develops strategists, and demonstrates and fosters a collaborative work environment in which ideas flourish

Joining Our Creative Community

We aspire to be the most integrated network in the world for a lot of reasons. A big one is to make sure people always have your back. We don't want talent to be islands at Dentsu Creative. We want this to be the place where you can do the work of your life while having a life. This means offering an inclusive culture that embraces individual ways of working - a culture that values compensating employees for their contributions in a multitude of ways. For everything we ask of our people to do right by our clients and creative standards, we commit to giving back equally in investing in your unique career aspirations and learning and development needs. Seeing and celebrating our people is where we find joy. When you are a part of our creative network, you get an all-access pass to our global playground. There's a purposeful, flexible infrastructure for you to jump toward initiatives that excite you in partnership with specialists in entertainment, experience, data, earned attention and more. Your voice and unique lived experience are beyond valued. We want you to be loud, raise your hand and leave your imprint on how we continue building our creative culture while shaping what the very future of creativity can be. So, why not choose your own adventure? Let us be your springboard.

Additional Information

At dentsu, we believe great work happens when we're connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

The annual salary range for this position is $114,425 - $130,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include:

• Medical, vision, and dental insurance,

• Life insurance,

• Short-term and long-term disability insurance,

• 401k,

• Flexible paid time off,

• At least 15 paid holidays per year,

• Paid sick and safe leave, and

• Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

To begin the application process, please click on the "Apply" button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.

Location:
New York

Brand:
Dentsu Creative

Time Type:
Full time

Contract Type:
Permanent