Associate Digital Marketing Strategist - Programmatic
The Associate Digital Marketing Strategist will help support programmatic strategy, planning, execution, optimization, and overall management of digital marketing initiatives across programmatic channels for Auto Club Enterprise line of business. The ideal candidate will have a strong understanding of CM360 ad operations and the digital programmatic landscape, along with hands-on experience managing a breadth of programmatic campaigns across channels like CTV, OLV, YouTube, Display, audio, and others.
Responsibilities
• Support the development of programmatic plans, execution, optimizations and measurement strategies across programmatic campaigns to achieve marketing objectives.
• Manage CM360 ad trafficking across all programmatic channels, including but not limited to CTV, OLV, YouTube, display, and audio. Ensure creatives launch on time, placement setups meet publisher ad specifications, and complete 1x1 tagging and direct IO creative tag exports as needed
• QA CM360 placements, creative tags, tracking, and trafficking setups to ensure accuracy, proper ad functionality, and alignment with campaign requirements before launch
• Meet or exceed monthly and annual sales goals.
• Support Multi-Channel Campaign Management: support campaign activation and execution in DV360 across CTV, OLV, Display, YouTube, and Audio. Owns day-to-day campaign management, including pacing, performance, optimization, and troubleshooting.
• Utilize insights tools & strategies to help improve lifetime value for the organization.
• Manage & execute test & iteration roadmaps for paid media campaigns and landing page optimization.
• Work closely with media planning team to establish optimal budgets and marketing channel mixes that will yield the best results.
• Measure, monitor & track all marketing KPIs. Ensure channel benchmarks are being met or exceeded. Use insights to identify areas for growth or improvement and update presentation decks going to senior leadership.
• Work with ad ops & technical teams to ensure proper tracking & measurement across all marketing channels. Includes implementation of floodlights, vendor pixels, campaign click trackers, 1x1s, and offline phone numbers.
• Collaborate with internal teams on key projects including media planning, creative rotations, product, sales, big data, E-business, analytics, content, and market research.
Qualifications
Bachelors Marketing Preferred
• 2-3 years of experience in ad operations, with hands-on experience trafficking and managing campaigns in CM360
• Direct experience with supporting any combination of the following is preferred: CTV, Online Video, Display and Streaming Audio
• Experience with DV360 campaign optimization preferred
• Strong understanding of digital ad ecosystem including online & offline tracking and measurement
• Experience supporting the execution and monitoring of programmatic budgets for various channels.
• Effective communicator - Ability to convey complex concepts in a clear & understandable way.
• Can perform competitive analysis and support the development of strategic plans.
• Proficient with MS Office, Google docs, and SharePoint. Able to create clear & effective presentations and proficient with spreadsheets (formulas, macros, and other automation capabilities are a plus)
The starting pay range for this position is:
$86,100.00 - $115,000.00
Additionally, for full time positions, you will be eligible to participate in our incentive program based upon the achievement of organization, team and personal performance.
Remarkable benefits:
• Health coverage for medical, dental, vision
• 401(K) saving plans with company match AND Pension
• Tuition assistance
• Floating holidays and PTO for community volunteer programs
• Paid parental leave
• Wellness programs
• Employee discounts (membership, insurance,
travel, entertainment, services and more!)
