Associate Dean for Strategic Enrollment Management and Analytics (JMU Only)
Job no:
Work type: Instructional / Teaching Faculty
Location: Harrisonburg
Categories: Instructional / Teaching Faculty
Working Title: Associate Dean for Strategic Enrollment Management and Analytics (JMU Only)
State Role Title: N/A
Position Type: Instructional / Teaching Faculty
Position Status: Full-Time
FLSA Status: Exempt: Not Eligible for Overtime
College/Division: The Graduate School
Department: 100140 - Graduate School
Pay Band: N/A
Pay Rate: Commensurate with Experience
Specify Range or Amount:
Is this a JMU only position? Yes. This is a JMU only recruitment, only current JMU employees are eligible to apply.
Is this a grant-funded position? No
Is this a Conflict of Interest designated position? No
Beginning Review Date: 12/07/2026
General Information:
James Madison University invites applications for Associate Dean for Strategic Enrollment Management and Analytics in The Graduate School. Reporting to the Dean, the Associate Dean is a member of the Graduate School's senior leadership team responsible for advancing data-informed graduate education strategy and providing leadership for key graduate enrollment functions. This is a 12-month, tenure track Instructional Faculty appointment at the rank of Associate Professor reporting to the Dean of The Graduate School.
The Associate Dean provides strategic and operational leadership in graduate enrollment management, institutional analytics, graduate marketing and recruitment, and academic program portfolio analysis and development. The position supervises professional staff and functions associated with recruitment, admissions, digital marketing, matriculation, and domicile determinations, while collaborating with academic colleges, graduate program directors, and university partners to improve graduate enrollment outcomes, strengthen program quality and sustainability, and support evidence-based decision-making.
The successful candidate will combine a strong understanding of graduate education with sophisticated analytical capabilities, strategic judgment, demonstrated administrative leadership, and experience in graduate enrollment management and academic program development and leadership.
The Associate Dean will contribute to The Graduate School's strategic priorities, including relevant components of JMU's strategic plan, the Graduate School's new strategic plan through institutional analysis, identification of opportunities, strategic planning, and assessment of outcomes.
Duties and Responsibilities:
The Associate Dean advances the Graduate School's strategic enrollment and academic program priorities through sophisticated analytics, market intelligence, collaborative planning, and effective management of graduate recruitment and admissions functions. The position combines strategic analysis and innovation with direct responsibility for assigned enrollment operations and professional staff.
Major responsibilities include:
• Graduate Strategy and Planning: Collaborate with the Dean to advance Graduate School strategic priorities, including relevant elements of the GRAD Promise; conduct environmental scans, benchmarking, and strategic analyses to identify emerging opportunities and challenges.
• Strategic Enrollment Management: Lead graduate enrollment planning and develop data-informed strategies across graduate programs, including domestic and international recruitment, admissions, matriculation, yield, and enrollment forecasting. Oversee assigned enrollment functions to ensure effective, consistent, and student-centered practices.
• Graduate Marketing and Digital Recruitment: Direct graduate marketing and recruitment strategies using market research, digital analytics, enrollment funnel analysis, and measures of campaign effectiveness and return on investment.
• Graduate Analytics and Decision Support: Apply advanced quantitative methods, predictive modeling, and institutional data analysis to evaluate enrollment trends, program performance, institutional capacity, and strategic opportunities. Collaborate with Institutional Research and other partners to develop dashboards, forecasts, and decision-support tools.
• Graduate Program Innovation and Portfolio Development: Analyze market demand, institutional strengths, competitive positioning, and program sustainability to identify opportunities for new and redesigned graduate degrees and certificates. Collaborate with academic units on program feasibility, development, approval, implementation, and evaluation across online, hybrid, and campus-based formats.
• Leadership and Supervision: Direct and supervise Graduate School recruitment, marketing, admissions, transcript review, matriculation, and domicile functions, including assigned professional staff. Establish operational priorities, performance expectations, and accountability measures; support staff development and ensure compliance with university policies and Commonwealth requirements.
• Institutional Collaboration: Work with academic colleges, graduate program directors, faculty, and university administrative partners to strengthen graduate education planning, communicate analytical findings, and support informed decision-making.
Qualifications:
Required Qualifications
• Earned Ph.D. or equivalent research doctorate from an accredited institution.
• Significant leadership experience in graduate education, graduate enrollment management, or related academic administration.
• Demonstrated experience developing, launching, evaluating, or substantially redesigning graduate academic programs, and familiarity with curriculum development and approval processes.
• Demonstrated expertise in quantitative analysis, enrollment forecasting, and institutional analytics, including analysis of complex datasets and application of findings to strategic decision-making.
• Demonstrated knowledge of graduate enrollment management, including recruitment, admissions, matriculation, and yield across campus-based and online programs.
• Demonstrated experience supervising professional staff and managing administrative functions, including performance management and accountability.
• Demonstrated ability to work collaboratively across academic and administrative units in complex institutional environments.
• Excellent written, oral, analytical, and interpersonal communication skills, including the ability to communicate complex analytical findings to varied audiences.
• The successful candidate must demonstrate the analytical capacity to evaluate complex graduate education challenges, the leadership ability to manage enrollment functions effectively, and the strategic judgment to translate findings into enrollment strategies, program development opportunities, and informed institutional decisions.
Preferred Qualifications
• Experience with graduate enrollment management in higher education, including international recruitment, admissions operations, and domicile or residency determinations.
• Experience with customer relationship management (CRM) systems, digital marketing platforms, graduate recruitment technologies, and enrollment analytics.
• Advanced experience with predictive analytics, statistical modeling, institutional research, data visualization, or decision-support systems, including proficiency with tools such as R, STATA, Python, SQL, Tableau, Power BI, or comparable platforms.
• Experience developing graduate enrollment financial models, including tuition revenue projections, enrollment scenarios, program capacity, and financial sustainability analyses.
• Experience conducting graduate program market assessments, feasibility studies, competitor analyses, and academic program portfolio reviews.
• Experience developing innovative graduate academic programs, including interdisciplinary, cross-college, online, hybrid, accelerated, or externally partnered programs.
• Knowledge of emerging trends and practices in graduate education, including enrollment management, digital recruitment, international education, online learning, and workforce demand.
• Demonstrated experience using institutional data and market intelligence to inform graduate enrollment growth, academic program innovation, and strategic decision-making.
Additional Posting Information:
Applicants should complete the JMU online employment application and submit:
A cover letter describing the candidate's interest in the position and relevant leadership experience.
Curriculum vitae.
A statement, not to exceed three pages, describing the candidate's experience using data, enrollment strategy, and program development to advance graduate education (uploaded under "Other Document #1").
Contact information for three professional references.
JMU's Dual Career and Community Resources Program is available for candidates that will be relocating to the area. For more information, please visit https://bit.ly/2OTF1NG.
Conditions of Employment:
Employment is contingent upon the successful completion of a criminal background check.
Advertised: 06 Nov 2026 Eastern Standard Time
Applications close:
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