About the role...Duolingo's Brand Campaigns team creates culture-first ideas that earn attention, strengthen our brand, and inspire people to learn. We're looking for an Associate Creative Director (art) to develop and deliver integrated campaigns that are unmistakably Duolingo. As a senior individual contributor, you'll combine hands-on concepting with creative direction. You can turn brand strategy, cultural insights, and business goals into compelling work across social, video, experiential, out-of-home, partnerships, and emerging channels. You'll partner closely with Brand Campaigns, Social, Product Marketing, PR, and global teams to guide ideas from brief through launch while maintaining a highest standard of craft.
You will...- Develop original concepts and creative platforms for integrated brand campaigns, partnerships, product launches, and cultural moments.
- Translate strategy and cultural insights into clear creative territories, narratives, and channel-specific executions.
- Lead creative development from brief through launch, including concepting, presentations, production, feedback, and final delivery.
- Create work directly while guiding designers, writers, animators, filmmakers, agencies, and production partners toward a cohesive vision.
- Present creative recommendations to partners and senior leaders, explaining how the work supports the audience insight, brand strategy, and campaign goals.
- Partner with Brand Campaigns, Social, Product Marketing, PR, Growth, regional marketers, and Analytics to build ideas that work across channels and markets.
- Protect and evolve Duolingo's voice and visual identity while adapting ideas for different audiences, platforms, and cultural contexts.
- Use campaign results, audience response, and post-launch learnings to improve future creative work.
- Mentor creative collaborators through clear direction and actionable feedback without direct people-management responsibility.
You have...- A portfolio of integrated consumer-brand work that demonstrates original thinking, strong craft, measurable business impact, and has broken through in-culture.
- Experience developing campaigns across multiple formats and channels, such as social, film, out-of-home, experiential, partnerships, and digital.
- A track record of taking creative work from an open-ended brief through production and launch.
- Strong concepting and storytelling skills, with the ability to make brand and product messages entertaining, clear, and relevant.
- Experience directing multidisciplinary internal teams, agencies, freelancers, and production partners.
- Sound creative judgment and the ability to give specific, constructive feedback that improves the work.
- Clear written, verbal, and visual communication skills, including experience presenting and building alignment with cross-functional partners.
- An understanding of internet culture, entertainment, and platform behavior-and judgment about when a cultural moment is right for a brand.
- Comfort balancing creative ambition with audience needs, business goals, timelines, budgets, and production constraints.
- The ability to move between strategic thinking and hands-on creative development in a collaborative, fast-moving environment.
☆ Exceptional candidates will have...- Experience creating culturally resonant work that earned organic conversation, press, or community participation.
- Experience adapting global campaign ideas for local markets without losing the central creative concept.
- Hands-on expertise in copywriting, art direction, design, or film direction.
- Experience using emerging creative tools, including generative AI, to explore and develop ideas responsibly.
- Deep enthusiasm for education, languages.
- You are a student of culture and know which memes are hot and which memes are stale.
Please include a link to your portfolio showcasing relevant work samples. A portfolio submission is mandatory for consideration of your candidacy.The offered salary is dependent upon several factors, including work experience, skills, and internal peer comparisons. The posted range is subject to change in the future. For this role, base salary is supplemented by equity compensation. We encourage you to talk with your recruiter for more information related to compensation for this role!
Salary Range:
$163,200-$244,800 USD
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