Who you are: Works with art director(s) to conceive and execute concepts. Presents work with comprehensive knowledge and defends work with logic and creativity. Establishes productive rapport and communication with clients to ensure strategic intent and narrative integrity for all deliverables. Solves day-to-day resource issues. Mentors junior staff.
Essential functions of the job include but are not limited to: Writing- Leads the creative development of multiple brands, including art and copy, to ensure strategic intent for all pieces is achieved through creative.
- Works with art and copy teams as needed at job initiation, prior to internal reviews, to ensure creative development is on track and in keeping with project brief deliverables.
Concept- Partners with an art director to develop compelling creative concepts
- Oversees development of concept once from original idea through to execution and tactical pull through
- Evaluates his or her own work, and the work of others, based on the core criteria:
- On brand: Aligns with current brand standards
- On strategy: Aligns with current creative brief and client-provided documentation
- Clear, compelling, and stylish
- Extendable and able to flow effortlessly through an entire brand
Presenting- Presents to and communicates with clients without supervision.
- Client communications should lead to a shared understanding of changes needed and next steps for all deliverables. This includes:
- Articulating story flow ensuring client buy-in
- Offering strategic rationale for what was created
- Explaining deliberate tone differentiation from competition
Team Interaction/ Management- Responsible for informing AT/PM team when inadequate information exists for a particular part of an ask
- Responsible for strong relationships with other agency team members outside of the creative group along as well as clients.
- Work with other team members to find solutions to challenging problem
- Takes time to work with his/her direct reports on both areas in need of improvement as well as teaching them to leverage inherent assets.
- Delivers constructive feedback, early/often and in-person.
- Incorporates ideas and makes revisions in response to the feedback and criticisms of clients and team members in a business-like, open-minded manner. Offers well-reasoned and thoughtful critiques of others' work
Product and Content Knowledge - Understands product, category and competition so that can easily jump into any strategic discussion
- Demonstrates a thorough understanding of the brand narrative, key messages and data along with the ability to verbally communicate it internally and to clients
- Ensures internal understanding of brand narrative as needed
Strategy - Engages in strategic conversations with client
- Represents creative team with another senior representative of the agency (account, strategy)
Business Development - Participates in new business development opportunities with established clients
- Promotes, when appropriate, other agency services to established clients (planning, interactive)
- Assumes a role in new business pitches
Creative and Agency Leadership - Develops sound understanding of agency experience and full range of agency capabilities
- Is clear and consistent in direction and is a role model for the rest of his/her team in terms of work ethic and dependability
- Works cross-departmentally as needed to bring solutions to team that moves projects forward
- Reviews portfolios, interviews candidates and works toward the growth of the department and the larger organization
Qualifications: - Education: Bachelor's degree or above required
- Work Experience: 7+ years in advertising required; healthcare (device/pharmaceutical) focus preferred
Other Required:- May require travel domestically and/or internationally including overnight stays
Preferred:
- Independent research
- Verbal and written communication
- Original content creation
- Content organization
Competencies:- Strategic thinking
- Incredible prowess with verbal and written communication
- Proven ability to ingest client-provided story, then elevate and present back to them
- Proactive problem-solving capabilities
- Independently motivated
- Works well with others
- Inspiring to other team members
- Able to jump from project to project with ease
- Maintains a positive outlook in the midst of change, tight deadlines, incomplete information
#LI-REMOTE
This role is also eligible for a discretionary annual bonus, health insurance, retirement savings benefits, life insurance and disability benefits, parental leave, and paid time off for sick leave and vacation, among other benefits.
Reasonable estimate of the current range
$121,000-$155,000 USD
