OverviewYour day is equal parts strategist, editor, and coach. You might open by shaping a multi-year narrative framework or refining the voice guidelines that keep Bio-Rad sounding consistent across regions and channels, then guide a marquee campaign's messaging from concept to final copy. You review and elevate writers' work, mentor technical editors and writers, and sit in cross-functional alignment sessions where messaging meets SEO, account based marketing (ABM), and demand-gen goals. You also keep an eye on operations, prioritizing work, planning resources to utilize additional vendors and tooling, and reporting outcomes to the Director, Creative Services.
How You’ll Make an Impact:
- Craft and socialize multi-year narrative frameworks and voice guidelines that unify Bio-Rad's messaging across regions and channels.
- Guide campaign and product messaging from concept through execution for marquee campaigns and enterprise initiatives.
- Align content strategy with SEO, ABM, and demand-generation goals so editorial work drives measurable business outcomes.
- Mentor people leaders and senior writers, building succession pipelines and raising the editorial bar.
- Partner with Legal, Regulatory, and brand ambassadors to uphold content governance and quality.
What You Bring:
- Education: BA/BS in English, Communications, Journalism, Life Sciences, or a related field.
- Work Experience: 14-16 years of professional editing experience in B2B science, healthcare, or technology.
- Visionary storytelling and strategic thinking, with the ability to turn business objectives into editorial strategy.
- Expertise in people leadership and change management across distributed teams.
- A deep understanding of omnichannel marketing and analytics, including SEO, ABM, and demand-gen, utilizing AI tools to help streamline processes and scale content efforts.
- Polished, executive-level communication.
Location: This position must be based in Hercules, CA and requires the employee to be located within commuting distance of the office.
Total Rewards Package: At Bio-Rad, we’re empowered by our purpose and recognize that our employees are as well. That’s why we offer a competitive and comprehensive Total Rewards Program that provides value, quality, and inclusivity while satisfying the diverse needs of our evolving workforce. Bio-Rad's robust offerings serve to enrich the overall health, wealth, and wellbeing of our employees and their families through the various stages of an employee’s work and life cycle.
Benefits: We’re proud to offer a variety of options, including competitive medical plans for you and your family, free HSA funds, a new fertility offering with stipend, group life and disability, paid parental leave, 401k plus profit sharing, an employee stock purchase program, a new upgraded and streamlined mental health platform, extensive learning and development opportunities, education benefits, student debt relief program, pet insurance, wellness challenges and support, paid time off, Employee Resource Groups (ERG’s), and more!
Compensation: The estimated base salary range for this position is $179,400 to $246,600 at the time of posting. Actual compensation will be provided in writing at the time of offer, if applicable, and is based on several factors we believe fairly and accurately impact compensation, including geographic location, experience, knowledge, skills, abilities, and other job permitted factors. This position is eligible for a variable annual bonus, which is dependent upon achievement of your individual objectives and Company performance.
