Associate Brand Manager - Homeplace

Job Description/Responsibilities

The Associate Brand Manager - Homeplace is responsible for supporting the development and execution of Homeplace strategy, annual visitor-acquisition and activation plans, programming calendars and budgets. This role helps bring priority Sazerac brands to life across Buffalo Trace Distillery, Sazerac House, and global Homeplaces through distinctive visitor experiences, launches and campaigns. It partners closely with Homeplace leaders, Brand Marketing, Communications/PR, Operations, Retail, Food & Beverage, Finance, Compliance, agencies and suppliers to deliver attendance, engagement and business objectives.

 

The preferred locations for this position will be Buffalo Trace Distillery or Sazerac House however also open to our approved hire states.

 

What You’ll Do:

• Homeplace Fiscal Year Growth: Support cross-functional plans that grow attendance, consumer engagement and the commercial contribution of BTD, Sazerac House and global Homeplaces.
• Strategic Brand Initiative: Support execution of strategic plan, annual marketing plan, activation plan and budget to reach sales and profit objectives.
• Programming & Experience Innovation: Lead development of seasonal programming, special experiences and new initiatives that strengthen the consumer experience and drive visitation.
• Brand Launches & Priority Campaigns: Translate priority Sazerac brand launches and campaigns into relevant Homeplace experiences, partnering with brand teams to create distinctive consumer engagement.
• Creative Development & Communications: Manage agency and cross-functional development of creative assets, PR, digital content and marketing materials that support Homeplace programs and visitor acquisition.
• Site & Portfolio Prioritization: Allocate time and resources across BTD, Sazerac House and global Homeplaces using attendance, NPS, revenue and campaign performance data; turn insights into actions and business-review recommendations.

Qualifications/Requirements

Required:

• Bachelor's degree
• 1 year of relevant experience
• Experience working cross-functionally across multiple functions
• Demonstrated ability to manage multiple projects simultaneously
• Strong organizational, planning, analytical, and problem-solving skills
• Proficiency with Microsoft Office and business systems
• Ability to learn new systems and processes quickly
• Ability to influence and communicate effectively with all levels of the organization
• Ability to travel up to 25%

Preferred:

• Experience in hospitality, tourism, visitor attractions, experiential marketing, or CPG
• Experience presenting to or working with senior leadership
• Experience managing external agencies
• Experience supporting brand launches, campaign activations, or new visitor-experience initiatives

Culture and Benefits:

Sazerac offers a comprehensive compensation and benefits package that includes medical, dental, vision, 401K, paid time off, and more. These benefits may vary depending on location and work type. Learn more about how we support our employees here.

 

The annual salary range for this role is $81,000 - $121,000. Final compensation will be based on relevant experience, qualifications, geographic location, and internal pay equity considerations.

 

What’s Next:

After you apply, a recruiter will review your application and reach out to qualified candidates. Selected candidates will follow our interview process, which may include a phone screen, hiring manager interview, and panel interviews with business leaders. There may be additional steps or assessments throughout the process dependent on the position. Applicants who are not selected to move through the process, at any stage, will be notified via email.

 

#LI-JJ1

#LI-hybrid