Job Description
Job Title: Associate Brand DirectorRevision Date: April 29, 2015
Department: MarketingJob Grade: 16
Reports To: VP MarketingFair Labor Standards Act (FLSA): Exempt
ROLE PURPOSE
You will lead New Chapter to unprecedented sales, and bring the Wisdom of Nature to millions more consumers! As a talented brand-builder, your strategies, marketing plans, WHO insights, creative work and digital expertise will unlock the limitless potential of the New Chapter brand.
MAJOR ROLE ACCOUNTABILITIES:
• Develop marketing strategies and plans that deliver on P&L commitments.
• Lead innovative digital strategies and plans including search, iMedia, eCommerce, social, influencer program, website, etc.
• Conduct business analyses to evaluate in-market performance, competitive landscape, and identify key distribution, pricing, shelving, and promotion opportunities.
• Lead key initiatives from concept to in-market including identifying the optimal consumer proposition, launch plans, and creative executions.
• Manage multiple agency partnerships and lead the creative development process for all touch points, e.g. print, digital, DTC, social content, packaging, in-store materials, etc.
• Identify key WHO and behavioral insights across multiple prime prospects to enable precision targeting.
• Manage direct report and work seamlessly with cross-functional groups to coordinate and execute business-building plans.
• In partnership with Sales, develop in-store materials, integrated promotions, merchandising, educational material, and value-added packaging.
• Perform other responsibilities as assigned.
KEY COMPETENCIES:
• Exceptional attention to detail.
• Passion for digital marketing.
• Strong leadership, strategic thinking, collaboration and analytical skills.
• Ability to thrive in a fast-pace environment, make creative and innovative connections, and operate with discipline.
• Must have a "can-do" attitude, ability to work independently and be adept at handling multiple priorities.
NOTE: This job description is not intended to be all-inclusive. Employees may perform other related duties as needed to meet the ongoing needs of the organization.
Qualifications
EXPERIENCE, EDUCATION and CREDENTIALS:
• Bachelor's degree
• 3-6 years of brand management experience; preferably in consumer packaged goods.
Additional Information
