10+ years of marketing experience in beauty, wellness, CPG, or related fields.
Proven success in leading product launches at major retailers such as Ulta and Sephora.
Entrepreneurial mindset suitable for fast-paced, high-growth environments.
Strong cross-category marketing expertise and ability to identify consumer trends.
Experience in scaling brands from initial growth to broader distribution.
Strong analytical skills to leverage market and performance data for decision-making.
Ability to manage multiple projects simultaneously with excellent communication skills.
Responsibilities
Develop U.S. marketing strategies for newly launched beauty brands.
Lead marketing efforts for color cosmetics while supporting skincare and other categories.
Assess brand health and future growth opportunities in the market.
Execute integrated marketing strategies across various channels.
Plan and execute go-to-market strategies for product launches and retail expansions.
Evaluate brand scalability and retailer readiness for competitive categories.
Identify growth drivers and operational needs for brand success.
Benefits
Health, dental, vision, life, and other voluntary programs available from the date of hire.
Immediate vesting in 401(k) matching contributions, dollar-for-dollar up to 6%.
Company-sponsored life insurance, AD&D, and disability benefits.
Participation in wellness incentive programs.
Full Job Description
We are seeking an experienced Associate Director, Marketing with a proven track record of developing and executing cross-category marketing strategies for beauty brands with an emphasis on color cosmetics. The ideal candidate has successfully led product launches at major beauty and specialty retailers such as Ulta and Olive Young, and possesses deep expertise in brand positioning, go-to-market strategy, consumer insights, retail activation, and growth forecasting.
This is a highly entrepreneurial role. Many of the brands will be newly introduced to the U.S. marketing, requiring the Associate Director to build the U.S. marketing strategy from the ground up. . The role will partner closely with leadership to evaluate brand growth opportunities, identify market trends, assess the long-term potential of product and brand portfolios, and drive execution across key marketing initiatives. A critical responsibility will be determining whether brands and products are positioned to scale successfully within the U.S. market and leading the execution required to achieve that growth.
Key Responsibilities
Develop U.S. market strategies for newly launched brands, including target consumer identification, positioning, pricing strategy, messaging, and channel activation.
Serve as the marketing lead for color cosmetics while supporting growth opportunities across skincare and other beauty categories.
Monitor campaign performance, analyze results, and optimize strategies based on data and market feedback.
Provide ongoing recommendations regarding portfolio strategy, category expansion, and investment priorities.
Qualifications
10+ years of marketing experience in beauty, wellness, CPG, or related industries.
Proven success leading both strategy development and hands-on execution of product launches at major retailers, including Ulta, Sephora, Olive Young, or similar national accounts.
Entrepreneurial mindset with experience operating in fast-paced, high-growth environments where resourcefulness, adaptability, and execution are essential.
Strong cross-category marketing expertise with the ability to identify emerging trends and consumer behavior shifts.
Demonstrated experience scaling brands from early growth stages to broader retail distribution.
Strong analytical skills with experience leveraging market data, consumer insights, category trends, and performance metrics to drive decision-making.
Experience managing agencies, cross-functional stakeholders, and external partners.
Strong project management capabilities with the ability to execute multiple initiatives simultaneously.
Excellent communication and presentation skills with experience advising senior executives.
Preferred Experience
Experience working with high-growth beauty or wellness brands.
Direct experience launching and growing brands within Ulta, Sephora, Olive Young, or similar channels.
Agency, or in-house leadership experience at recognized consumer brands.
Strong network within the beauty and consumer products industry.
Experience forecasting category trends and identifying emerging brands and product opportunities.
Our Benefits
Eligible for benefits as of date of hire (health, dental, vision, life and other voluntary programs)
You are immediately vested in LG H&H's matching contributions to the 401(k) Plan. Company matches your contributions dollar-for dollar up to 6% of your eligible pay.
Company sponsored Life insurance, AD&D and Disability benefits
