Assistant Vice President, Marketing

Overview

Job Summary

Title: Assistant VP, Marketing- Essen Health Care|Location: Bronx, NY | Reports to: VP of Marketing

Role Overview: Essen Health Care is seeking a strategic, data-drivenAVPof Marketing to serve as the Vice Presidentsstrategic partnerand operational leader of the marketing function.In thishigh impactrole, you will be responsible for architecting and executing comprehensive Go-To-Market (GTM) strategies that address the fullmarketingfunnel;from building brand awareness and strengthening consideration to converting communities into lifelong patients.TheAVPwill translate enterprise growth objectives into measurable marketing strategies, oversee performance media and analytics, guide A/B testing and optimization frameworks, and ensure campaigns are aligned with business unit revenue goals.This leader must combine strategic thinking with hands-on fluency across Google Ads, Meta Ads,LinkedIn Ads,CRM tools, and digital attribution models.

Responsibilities

Key Responsibilities:Go-To-Market Strategy & Full-Funnel Leadership

• Develop and execute integrated GTM strategies acrossIntention Healthcare, Nursing Home, Care Managementand new service expansions.
• Design full-funnel frameworks spanning:Awareness (CTV, Linear, Paid SM)Consideration (SEM, Retargeting, Email),Conversion (High-intentSEM, Landing PageCRO)
• Partner with Operations to align marketing strategy withofficesite-level growth targets.
• Develop dashboards and reporting cadences that translate performance metrics into executive insights.
• Continuously optimize CPLs,appointment conversion rates,CPAs,andROAS.
• Establish and manage structured A/B testing framework across:Creative,Audiences, andCROpages
• Partner with analytics to refine attribution modeling and enhance reporting accuracy.
• Drive data-informed decision-making across the marketing department.
• Collaborate with CreativeTeamsand mediapartners to ensure performance alignment.
• Ensure bilingual and culturally relevant messaging across campaigns.
• Build scalable marketing workflows and processes.
• Monitor competitive landscape and healthcare marketing trends.

Qualifications

CoreCompetencies

• Strategic operator with execution depthin B2B & B2C
• Highly analytical and performance-driven
• Strong cross-functional collaborator
• Comfortable balancing brand and acquisition priorities
• Cultural intelligence and community sensitivity English-Spanish Bilingual preferred

Who You Are

• 10 612+ years of progressive marketing leadership experience.
• Demonstrated experience building and executing full-funnel GTM strategies.
• Hands-on expertise with:Google Ads,Meta Ads Manager,GA4, Salesforce/HubSpot,
• Strong experience building and interpreting A/B testing frameworks.
• Proven track record presenting toLeadershipand influencing executive decisions.
• Experience developing structured creative briefs tied to measurable KPIs.
• Healthcare marketing experience strongly preferred.