JOB SUMMARYThe Assistant Vice President for Enrollment Management (AVP-EM) serves as a senior leader within the Division of Student Affairs and Enrollment Management and reports directly to the Vice President for Student Affairs and Enrollment Management. This position provides strategic vision, leadership, and operational oversight for the University's enrollment enterprise, including Admissions and Recruitment and Financial Aid.
The AVP-EM is responsible for developing and executing a comprehensive, data-informed enrollment management strategy that supports institutional growth, access, retention, and student success. This role ensures a coordinated, student-centered approach across the enrollment lifecycle-from prospect development through matriculation-aligned with Fort Valley State University's mission as Georgia's only 1890 Land-Grant institution.
The AVP-EM will collaborate extensively with Academic Affairs, Institutional Research, Marketing, Business and Finance, and student success units to advance enrollment goals, optimize systems, and enhance the overall student experience.
MAJOR DUTIESStrategic Leadership & Enrollment Planning- Provides leadership in the development, implementation, and evaluation of the University's comprehensive enrollment management plan.
- Leads strategic enrollment planning, including forecasting, yield optimization, and market expansion.
- Uses data analytics to inform recruitment strategies, enrollment projections, and institutional decision-making.
Admissions, Recruitment & Financial Aid Oversight- Provides executive oversight of Admissions, Recruitment, and Financial Aid operations.
- Ensures alignment of recruitment strategies with institutional goals, and market demand.
- Oversee development and execution of undergraduate, transfer, and international recruitment strategies.
- Ensures compliance with federal, state, and University System of Georgia policies related to financial aid and admissions.
- Collaborates on scholarship strategy and financial aid leveraging to optimize enrollment outcomes.
Operational Excellence & Systems Management- Directs the implementation and optimization of enrollment technologies, including CRM systems and reporting tools.
- Establishes operational strategies to improve efficiency, productivity, and customer service within enrollment units.
- Promotes a culture aligned with the University's GOLD STANDARD of service and excellence.
- Develops and monitors key performance indicators (KPIs) and dashboards for enrollment performance.
- Prepares and presents reports to senior leadership, and cabinet.
Collaboration & Student-Centered Engagement- Works collaboratively with Academic Affairs (including Registrar), Student Success/Advising, Institutional Research, and Marketing to ensure a seamless student experience.
- Supports initiatives that enhance retention, persistence, and completion.
External Relations & Representation- As a university ambassador this role builds and maintains relationships with alumni, parents, community leaders, school systems, and external partners.
- Establishes partnerships with high schools, two-year colleges, and community organizations to expand enrollment pipelines.
- Manages the FVSU Dual Enrollment Program.
Leadership & Administration- Provides supervision, leadership, and professional development for enrollment management team.
- Review and establish departmental policies, procedures based on best practices.
- Ensures effective resource allocation and budget management across enrollment units.
- Performs related duties as assigned.
KNOWLEDGE REQUIRED BY THE POSITION- Knowledge of strategic enrollment management principles, including recruitment, admissions, and financial aid leveraging.
- Knowledge of higher education policies, including University System of Georgia and federal regulations (e.g., FERPA, Title IV).
- Knowledge of data analytics, enrollment forecasting, and reporting tools.
- Knowledge of CRM systems and enrollment technologies.
- Knowledge of student success and retention strategies.
- Skill in leadership, supervision, and organizational management.
- Skill in data-informed decision-making and problem-solving.
- Skill in building collaborative relationships across diverse stakeholders.
- Skill in oral and written communication, including executive-level presentations.
SUPERVISORY CONTROLSThe Vice President for Student Affairs and Enrollment Management assigns work in terms of institutional goals and strategic priorities. The AVP operates with a degree of autonomy and is evaluated based on outcomes, effectiveness of enrollment strategies, and achievement of enrollment targets.
GUIDELINESGuidelines include the University System of Georgia policies, Board of Regents Policy Manual, federal financial aid regulations, institutional policies, and best practices in enrollment management. This position exercises independent judgment in interpreting and applying guidelines and develops internal procedures.
COMPLEXITY/SCOPE OF WORK - The work consists of complex, strategic, and operational leadership responsibilities across multiple enrollment functions.
- The position requires balancing competing priorities, interpreting complex data, and leading institutional change initiatives.
- Success in this role directly impacts institutional enrollment growth, financial sustainability, and student success outcomes.
CONTACTS- Internal: Senior leadership, faculty, staff, and students.
- External: Prospective students, parents, alumni, community leaders, school officials, and external partners.
- Purpose: To provide information, build relationships, resolve issues, influence decisions, and advance institutional goals.
PHYSICAL DEMANDS/WORK ENVIRONMENT- Work is typically performed in an office environment with frequent use of technology.
- Requires travel for recruitment, outreach, and professional engagement.
MINIMUM QUALIFICATIONS - Bachelor's degree required.
- Five to seven years of progressively responsible leadership experience in enrollment management, admissions, financial aid, or related student success
- Demonstrated success in strategic enrollment planning and execution.
PREFERRED QUALIFICATIONS- Five or more years of experience in higher education, including upper-level leadership.
- Proven experience managing complex enrollment operations and achieving measurable enrollment growth.
- Experience with CRM systems, predictive analytics, and enrollment technologies.
