Assistant Manager, US Consumer Services Marketing

Assistant Manager, US Consumer Services Marketing

The Assistant Manager, US Consumer Services Marketing will support the planning, development, and execution of marketing initiatives across Western Union’s US Consumer Services portfolio. This role will manage multiple marketing programs from concept through execution, working closely with product, commercial development, sales, creative, digital, analytics, legal, compliance, operations, and external partners.

The successful candidate will be a highly organized marketing professional who can translate business priorities into actionable marketing plans, manage complex approval processes, and ensure that campaigns and materials are delivered accurately and on schedule.

Role Responsibilities

• Support the development and execution of integrated marketing initiatives across US Consumer Services products, including Bill Pay, lending, prepaid services, digital products, and other emerging consumer services.
• Manage assigned marketing programs from initial planning and creative briefing through approvals, production, deployment, and performance reporting.
• Translate business objectives and product requirements into clear marketing strategies, campaign plans, creative briefs, and customer-facing communications.
• Maintain marketing calendars, project plans, and status reports across multiple concurrent initiatives.
• Coordinate with internal stakeholders, cross functional partners, and external partners to gather requirements, resolve issues, and keep projects moving forward.
• Identify project risks, dependencies, and resource needs, and escalate issues when appropriate.
• Support the development of annual marketing strategies, roadmaps, and campaign calendars across products, channels, and customer segments.

Campaign and Digital Marketing Management

• Coordinate the development and deployment of customer marketing campaigns across email, paid social media, partner channels, websites, landing pages, retail locations, and digital out-of-home media.
• Manage creative development, proofing, internal review, legal and compliance approvals, print production, and deployment processes.
• Support the development of business-to-consumer and business-to-business marketing content, including email campaigns, landing pages, white papers, LinkedIn content, paid advertisements, and partner-support materials.
• Coordinate website and landing-page updates, working with digital, content, search engine optimization, product, and technology teams.
• Support ongoing customer communication programs, including recurring promotional emails, product notifications, and seasonal campaigns.
• Ensure that all materials align with Western Union brand standards, product positioning, regulatory requirements, and channel specifications.
• Coordinate localization and translation activities when programs require multilingual customer communications.

Sales Enablement and Marketing Materials

• Develop sales enablement materials that communicate the US Consumer Services portfolio and support the North America Sales team.
• Manage the development of sales brochures, product sheets, presentations, training resources, agent marketing kits, and customer-facing collateral.
• Support the creation and maintenance of product playbooks, ensuring that content remains accurate, current, and aligned with product and commercial priorities.
• Coordinate the production and distribution of retail marketing materials, including posters, header cards, promotional assets, and agent-facing resources.
• Partner with sales and field teams to understand market needs and develop materials that support product adoption, agent engagement, and transaction growth.
• Support the design and execution of agent marketing pilots and incentive programs, including associated communications, sales tools, and performance reporting.

Cross-Functional Program Coordination

• Serve as a central marketing point of contact for assigned US Consumer Services initiatives and product launches.
• Partner with creative, brand, product, digital, analytics, legal, compliance, finance, operations, sales, and technology teams to execute marketing programs.
• Coordinate partner and stakeholder reviews, consolidate feedback, and manage revisions through final approval.
• Support marketing activities for new product launches, integrations, pricing changes, and geographic or channel expansions.
• Facilitate recurring project meetings, document decisions and action items, and communicate status updates to stakeholders.

• Help establish repeatable processes, templates, and workflows that improve marketing execution and cross-functional collaboration.

Reporting and Business Support

• Coordinate campaign measurement and performance reporting across email, digital, retail, partner, and paid-media channels.
• Work with analytics teams and external partners to obtain campaign results and evaluate customer engagement and program effectiveness.
• Prepare performance readouts, presentations, project updates, and business reviews for internal stakeholders.
• Maintain accurate records of project status, approvals, deliverables, decisions, and results.
• Use performance insights and stakeholder feedback to recommend improvements to future campaigns.
• Support budget administration activities, including purchase requests, invoice processing, expense tracking, and vendor coordination.

Vendor and Production Management

• Coordinate with external agencies, printers, production partners, translation providers, and other marketing vendors.
• Manage production schedules, estimates, proofs, approvals, fulfillment, and distribution.
• Monitor vendor deliverables to ensure quality, accuracy, and timely completion.
• Support inventory management for printed collateral and promotional materials.
• Help identify opportunities to improve production efficiency, reduce costs, and streamline marketing workflows.

Basic Requirements

• 3+ years of experience in marketing, campaign management, project management, communications, product marketing, partner marketing, or a related field.
• 2+ years of experience in organizational and project-management skills, with demonstrated ability to manage multiple priorities and deadlines in a fast-paced environment.
• Experience coordinating marketing projects from concept through execution.
• Experience developing customer communications, digital content, sales enablement materials, or retail marketing assets.
• Ability to coordinate cross-functional teams and manage complex review and approval processes.
• Ability to translate business and product requirements into clear, customer-focused marketing materials.

Preferred Requirements

• Bachelor’s degree in marketing, communications, business, or a related field.
• Experience in financial services, payments, consumer products, retail services, or another regulated industry.
• Experience supporting integrated marketing campaigns across digital, email, social media, website, retail, and partner channels.
• Experience coordinating creative development, print production, localization, or external vendor relationships.
• Familiarity with digital marketing, paid media, search engine optimization, campaign measurement, and content-management processes.
• Experience developing sales enablement materials, product playbooks, or field marketing programs.
• Experience using project-management and collaboration tools, such as Microsoft Lists, SharePoint, Jira, Smartsheet, or similar platforms.
• Ability to work independently, anticipate project needs, and bring structure to complex or evolving initiatives.

WORKPLACE OPTION

HYBRID
Western Union values in-person collaboration, problem solving, and ideation whenever possible. We believe this fosters common ways of working and supports how we execute initiatives for our customers. The expectation is to work from the office a minimum of three days a week.

BENEFITS AND OTHER DETAILS

Benefits

You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and best-in-class development platforms, to name a few. Please review the location-specific benefits and note that your recruiter may share additional role-specific benefits during the interview process or in an offer of employment.

United States benefits include:

• Medical, dental, vision, and life insurance
• Paid time off
• Parental leave
• Global adoption assistance
• 401(k) plan

Salary

The base salary range is $89,000 to $95,000 per year. Total on-target compensation includes a base salary plus annual incentives aligned with individual and company performance. Actual salaries will vary based on the candidate’s qualifications, skills, competencies, and work location.

Other Details

We are passionate about honoring our employees’ identities and fostering a feeling of belonging. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve.

Estimated Job Posting End Date:

This application window is a good-faith estimate of the time that this posting will remain open. This posting will be promptly updated if the deadline is extended or the role is filled.